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adidas has launched a new film starring Diego Costa, Oscar, Nemanja Matic, Gary Cahill, Kenedy and Ruben Loftus-Cheek of Chelsea FC, as part of its First Never Follows film series ahead of the new Premier League season.
The series – featuring bespoke films of some of the biggest clubs, players and managers in the world – provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.
The film features an angry London taxi driver who, upon seeing Costa on his way to training, unreservedly shares his opinion and criticism of the club and its players in a manner typical of rival fans in pre-season. The film then cuts to the players working hard to prepare themselves for the 2016/17 season with a series of skills and training drills, effectively dispelling all of his criticism and misplaced views.
The film launches the new Chelsea third kit – an all-white strip featuring a large embossed lion on the sleeve. It includes the classic adidas three stripes on the side panels in Chelsea blue, two different coloured crests, and a tailored “Chelsea FC“ collar tape.
Costa, Oscar, Matic, Cahill and Loftus-Cheek also wear the new Speed of Light boots in the film – the ACE 16+ PURECONTROL in Solar Yellow and X16+ PURECHAOS in Solar Red which will be worn on pitch for the start of the 2016/17 season.
