A new addition for Bayer 04 Leverkusen in the area of premium partnerships: The betting company Yabo Sports is now a regional exclusive partner of the Werkself in Asia.
“We are very happy to have gained a digital trailblazer and regional exclusive partner in Asia in Yabo Sports – and we welcome another Premium Partner to Bayer 04,” said Bayer 04 CEO Fernando Carro.
The contract between the Werkself and Yabo Sports covers a comprehensive logo presence within the stadium, TV presence on other advertising media as well as digital coverage.
Shawn Howard, CMO at Yabo Sports, said, “Bayer 04 Leverkusen is not only one of the most successful but also one of the most prestigious clubs in the Bundesliga and an organisation that reflects the high professionalism of sport. We are inspired by the partnership with Bayer 04 and look forward to further development in the sports and entertainment industry.”