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When your pulse rises in the seconds before kick-off, your heart is pounding and your muscles are tensing… let’s go, you Reds! With the home jersey for the 2024/25 season, FC Bayern and adidas have developed a special kit that reflects the heartbeat and passion that unites the players on the pitch with the fans in the stands. For the first time in the club’s history, the design features three different shades of red, representing identity, emotion and the drama of the game. Red has been more than just a colour for FC Bayern for over 100 years.
The trio of colour nuances is also a tribute to FC Bayern, the only German men’s team to have won the treble of Bundesliga, DFB Cup and Champions League. The new interpretation of the fans’ favourite vertical striped look, in which Bavarian diamonds provide an electrifying look, captures the club’s tradition as well as the emotional drama of magical football moments at the Allianz Arena. The club motto “Mia san Mia” adorns the outer neck.
With the start of the new season, the jersey sleeve will be adorned with the logo of long-standing partner Allianz, which also appears on the chest of the women’s team jersey and on the Allianz Arena. For the first time in the history of a club in the Bundesliga and Champions League, the badge is a combination of a club crest and a QR code, which FC Bayern fans can use to access exclusive promotions on an ongoing basis. With this innovative QR code campaign, Allianz aims to intensify dialogue with digitally savvy, younger target groups in the global fan community.
The new jersey will be worn for the first time by FC Bayern Women in their DFB Cup final against VfL Wolfsburg on May 9 in Cologne. The women will also have their own FC Bayern badge with two stars for the first time. The men will debut the kit in their final home game of the current season three days later at the Allianz Arena, also against VfL Wolfsburg.
