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adidas has revealed the new Juventus FC away jersey to be worn during the 2018/19 season. The new kit features a sand design, with several unique features making it equally suited for the stadium or the street.
The new pastel sand coloured kit is designed to maximize wearability and style. A re-worked and improved performance silhouette gives the jersey a striking new profile as well as ensuring maximum comfort. An elegant button collar references the classic past of one of Europe’s most iconic clubs.
The jersey also features accented cuffs that feature the clubs iconic Bianconeri (white and black stripes) in a way that is subtle and contemporary while also underlining the club’s history and referencing their long-term nickname.
Francesca Venturini, Designer at adidas, said of the launch, “Working with Juventus, the history of the club serves as both inspiration and ambition. Our goal is to take the iconic design elements associated with the club and inject them with contemporary style that makes the jersey work for fans in the street just as well as players in the stadium. With this new sand away kit, we have produced a design that is both classical and contemporary and gives a fresh new look to a famous jersey.”
