From the summer of 2022, FC Schalke 04 will play in kits manufactured by world-famous brand adidas. The Herzogenaurach-based company was the Royal Blues’ partner from the founding of the Bundesliga in 1963 up until 2018. The return of adidas as kit manufacturer for S04 comes in cooperation with the European team sports specialist 11teamsports, who will also become a contractual partner of Schalke 04.
The agreed deal begins on July 1, 2022 and will last for five years. It is valid for both the first and second tiers of German football.
Headquartered in Satteldorf, 11teamsports GmbH was founded in Crailsheim in 2007 and is the largest online football shop and team sports specialist in Europe, with over 2.5 million customers. In retail shops, the company is represented with over 35 stores in Germany, Austria, the Czech Republic, the Netherlands, and Switzerland.
As part of the partnership, 11teamsports will be responsible for organising and managing all adidas equipment for all of Schalke’s teams. On top of this, the firm will also take care of shirt finishing, training equipment, and products.
Alexander Jobst, director of marketing, sales, and organisation, “History cannot be repeated, but I’m all the more pleased for all Schalke fans that we will be able to shape the next chapter for the club together with adidas and 11teamsports. Welcome back, adidas!”
Dennis Schröder, general manager of 11teamsports, “We’re proud to be the partner of the Royal Blues. We’re very pleased to be able to bring the full range of our sports equipment experience and expertise to bear, together with adidas. 11teamsports would like to thank Schalke 04 for the trust they have placed in us, and we look forward to working with a truly unique club.”
Oliver Brüggen, PR director of adidas for Central Europe, “We’re delighted with the partnership. We have a long history of working closely with Schalke over many decades. Together with 11teamsports, we’re looking forward to writing the next successful chapter.”