WhaleFin, Amber Group’s flagship digital asset platform, will be featured on the front of Atletico de Madrid’s men’s first team’s playing jersey. Amber Group will also become the club’s Official Digital Wealth and Digital Lifestyle Partner under a five season agreement.
The stadium hosted this Sunday the presentation of Amber Group as the new main sponsor of Atleti for the next five seasons. Under this agreement, WhaleFin, Amber Group’s flagship digital asset platform, will be featured on the front of the club’s men’s first team’s playing jersey.
Atletico Madrid president Enrique Cerezo hosted the event, which was attended by Michael Wu, CEO of Amber Group, the club’s coach Diego Pablo Simeone and members of the first team.
“Thanks to this alliance we begin a new era that will allow us to evolve and position ourselves at the forefront of the digital world,” said the club’s president Enrique Cerezo.
Michael Wu, CEO of Amber Group, said, “This partnership represents a huge opportunity for both Atleti and Amber Group. It brings together the beautiful game of football, which we all love dearly, and the future of digitalisation, from digital wealth to digital lifestyle.”
For his part, coach Diego Pablo Simeone, said: “We welcome Amber Group. We hope that in these five years that we will be together, we will grow as a club and Amber Group as a group, and that we will continue together for a long time to come.”
“We thank Amber Group for the trust placed in us,” said our captain Koke.
From the 2022/23 season, Amber Group has also become Official Wealth and Digital Lifestyle Partner of Atleti, in line with the company’s mission of democratising, in a responsible way, access to innovative financial tools thanks to the global reach of football.
WhaleFin, Amber Group’s flagship digital asset platform aimed at offering innovative, institutional grade tools to the individual investors, will raise its brand exposure by featuring on the front of our first men’s team’s playing shirt.