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Apollo Tyres has caught football fever in India – within the last month it has announced sponsorship deals with two clubs, ISL side Chennaiyin FC and Minerva Punjab FC of the I-League, and now the tyre maker has become an official partner of the Indian Super League (ISL) for the ongoing 2017/18 season. Its support of the ten-club championship will be manifest in campaigns planned for cities where matches are scheduled to take place during the remaining three months of the current season.
Commenting on the partnership with the ISL, Satish Sharma, president of Apollo Tyres’ Asia Pacific, Middle East & Africa region, said, “We are looking at leveraging on the organically growing and fast adoption of football as a sport in India, and Indian Super League is the best platform for that. Football being the key element of our brand building strategy across geographies, it would be our endeavour to work at the grassroots level of football.”
“Having strengthened club participation from eight to ten in the Indian Super League this season, its soaring viewership and the league’s commitment to grassroots football, India is undergoing a football renaissance. We are extremely happy that we are seeing greater interest from corporates like Apollo Tyres committing to be part of the Indian football growth story,” added an ISL spokesperson.
Apollo Tyres has already established successful alliances with various top brands in world football. They are currently the Global Tyre Partner for English Premier League clubs, Manchester United and Crystal Palace, in addition to its association with Borussia Mönchengladbach in the German Bundesliga plus the local Indian deals with Chennaiyin FC and Minerva Punjab FC.
