ZC Rubber has joined the Arsenal FC family as the clubs Official Global Tyre Partner. As part of the agreement, ZC Rubber will have a marketing presence at all Premier League, Emirates FA Cup, and Carabao Cup games played at Emirates Stadium, supporting the tyre brand’s ambition to reach new audiences globally.
ZC Rubber (Zhongce Rubber Group Co., Ltd.), headquartered in Hangzhou, China, is the number one tyre manufacturer in China and one of the top 10 tyre manufacturers globally. It markets and distributes a range of tyres, including for passenger cars, trucks, buses, off-road, industrial and agricultural vehicles, as well as bicycles, motorcycles, and ATVs. ZC Rubber distributes to more than 200 countries, serving billions of consumers worldwide.
It is also the parent company of tyre brands including Westlake, Goodride, Chaoyang, Arisun, Trazano, Yartu, and others.
Juliet Slot, Arsenal FC Chief Commercial Officer, said: “We’re thrilled to announce ZC Rubber as the latest addition to the Arsenal family. ZC Rubber is the seventh new partner we have welcomed in recent months, in addition to key renewals – including our front-of-shirt sponsorship with Emirates.”
“There’s never been a better time to partner with Arsenal and it’s great to have ZC Rubber with us on our journey. We’re excited to support them in their ambition to reach new audiences around the world.”
Henry Shen, Vice President of ZC Rubber, stated: “We are delighted to be named as the official partner for Arsenal. We especially would like to thank our partner EMW Global for making this happen, as this partnership provides a fantastic opportunity for us to showcase ZC Rubber’s tyre brands and our commitment to global customers.”
“It is our first time to take part in this global campaign with such a well-known club in the Premier League enjoying a long history and high reputation. Through this collaboration such as field ads, official social media, and player interactive events, we aim to enhance our brand awareness in global markets.”
“We will be together with our customers and partners and expand our market share with our premium products featuring safety, value, and excellent performance. This is our commitment to consumers worldwide.”