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Bengaluru FC, on Tuesday, announced a three-year-deal with the largest international gym chain in the world – Gold’s Gym – who come on board as the club’s Official Fitness Partner ahead of the 2022-23 Indian Super League season. The Blues, who won a seventh major title with the 2022 Durand Cup in Kolkata last month, begin their ISL campaign with an encounter against NorthEast United FC on October 8.
“Football is a game for those who have a lot of perseverance and zeal to work on their goals. It was a similar journey for Gold’s Gym, and the brand aims to ignite the spark in every Indian to embark on a journey towards fitness. We’re really looking forward to this association,” said Ms Shraddha Sheth, Vice President, Sales Operations and Marketing, Gold’s Gym India.
Headquartered in Dallas, Texas and originally founded by Joe Gold in Venice Beach, California, Gold’s Gym is an American chain of co-ed fitness centers, recognized for its passion, unique heritage, and experience in the field of fitness and lifestyle over 57 years. Gold’s Gym has locations across six continents, with over 150 gymnasiums spread across 95 cities in India.
“We’re really excited to partner with Gold’s Gym, who are an authority in the field of fitness the world over. Their state-of-the-art facilities in Bengaluru and across India are certain to help our players stay fit during what we are sure will be a tough Indian Super League campaign,” said Bengaluru FC CEO, Mandar Tamhane.
