Bengaluru FC, on Wednesday, announced that renowned custom-made clothing brand Bombay Shirt Company has entered into a one-year partnership with the Blues as its Official Styling Partner for the 2023-24 Indian Super League season. Founded in 2012, Bombay Shirt Company is India’s first online custom-made shirt brand, and now offers more than just shirts.
“Bombay Shirt Company is honoured to partner with Bengaluru FC and design shirts for their whole team. One thing sports and startups have in common is teamwork – on and off the field!” Akshay Narvekar, Founder & CEO, Bombay Shirt Company
Having established their first store in 2014, Bombay Shirt Company is now present across more than 16 locations in the country, including in Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune and Ahmedabad.
A unique collaboration, Bombay Shirt Company will provide the Blues’ players, coaching staff, and management with customized and stylish clothing options during their Indian Super League campaign.
“We are delighted to have a brand like Bombay Shirt Company on board at Bengaluru Football Club. This partnership involves two parties that are innovation-centric, and as a club, our vision to play football aligns with that of Bombay Shirt Company as a stylish brand. I’m keen to see the potential of this partnership come to life,” said Darren Caldeira, Director of Football at Bengaluru FC.
Fashion startups account for the largest share in the D2C segment as the country’s fashion industry has the highest potential and is expected to grow to $43.2 billion by 2025. The Bombay Shirt Company will have their brand presence during Bengaluru FC’s games as well as the club’s official social channels during the course of the year.
The Blues, who began their Indian Super League campaign last month, next face FC Goa at the Sree Kanteerava Stadium on October 25.