Real Betis Balompié in Sevilla and Betway, a leading global online betting and gaming company, have reached a comprehensive partnership agreement.
The commitment is not only for the sponsorship of the jersey, but it goes further. Betway becomes one of the main partners of the bética entity with assets in hospitality, image rights, advertising on world-class media and digital rights, a relationship that also extends to all sections of the Club.
Betway’s interest in Real Betis is part of its consolidation policy in LaLiga, one of the best leagues in the world. This agreement confirms the growth of the Real Betis brand in terms of audiences and the value of social media. Being among the top four LaLiga teams in those assets is what makes the Real Betis brand so attractive to international companies.
Betway CEO Anthony Werkman welcomes the deal and said, “Real Betis competes in one of the most followed leagues in the world, where we also have a great presence. We couldn’t be happier to have become partners in one of LaLiga’s most popular and historic clubs. We look forward to showing ourselves to their fans and the people of Sevilla.”
For his part, Ramón Alarcón, General Manager of Business of Real Betis, adds that “in the Club we have been working for many years in the development of the digital world to increase the value of our advertising assets. This sponsorship agreement, which is the most important quantitatively speaking of our history, recognizes that work. In addition, the commitment comes from a leading company in its field and that exercises a scrupulous compliance with the current regulation for its sector.”
Betway has been sponsoring Spanish teams since 2018 and now stepping up his confidence in LaLiga by sponsoring Real Betis. The presence also extends to other championships, including the Premier League, where they have supported West Ham United since 2015.