Binance, the world’s leading blockchain and cryptocurrency infrastructure provider, is the new exclusive crypto sponsor for the Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão Female A-2 and Brasileirão Female A-3, four elite football tournaments organized by Confederação Brasileira de Futebol (CBF). The partnership of three years will target the association of Binance’s brand to these tournaments, in addition to plans of developing Fan Tokens – digital assets that offer interactivity and benefits – and NFTs, among other projects.
“The industry has been changing constantly in the digital and tech ecosystem. The fans of the Country of Football are already participating in the fan tokens and NFTs world; and, in this scenario, it’s a great and innovative step to have these competitions [Brasileirão Assaí, Women’s Brasileirão Neoenergia, Women’s Brasileirão A-2 and Women’s Brasileirão A-3 associated with Binance, a global giant in this market. This is a strategic partnership for us, so that we can better understand the profile of Brazilian footballing fans, and help them fully connect with these competitions.”, says CBF’s Marketing and Commercial director, Lorenzo Perales.
“Sport is an important driver for inclusion in society. With football being strongly linked to Brazilian identity and culture, our partnership with CBF is important to help expand crypto adoption and generate positive impact for our users, the crypto and blockchain community, and society as a whole in Brazil.” says Changpeng Zhao, Binance CEO and Founder.
Focusing on developing the Brazilian market, Binance announced in March having signed a Memorandum of Understading which manifested its interest in the acquisition of Simpaul Investimentos, a Brazilian exchange authorized by Brazil’s Central Bank and Comissão de Valores Mobiliários (CVM). This being said, the successful conclusion of the transaction requires the approval of the regulatory authorities, including Brazil’s Central Bank.
In Brazilian sports, the company already sponsored the Paulistão Sicredi and Santos Futebol Clube. Binance also supports the international sports scene, sponsoring the African Cup of Nations, the biggest football event of the African continent, and the European football teams Porto (Portugal) and Lazio (Italy), besides also partnering with Alpine, an F-1 team.