FC Bayern Munich and Emirates airline have signed a long-term contract that will run until the end of the 2031/32 season. The partnership essentially comprises perimeter advertising at the Allianz Arena on all Bundesliga match days, as well as joint activations on both companies’ social and digital channels. Michael Diederich, …
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Queens Park Rangers (QPR) Football Club has entered into a pioneering partnership with TokenFi, a global leader in asset tokenization, ahead of the 2025-2026 EFL Championship season. This collaboration represents a first in sports, integrating blockchain technology to enhance fan interaction. Under the terms of the agreement, TokenFi will be …
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Kicking off a powerful new chapter in Indian football, Reebok, a global leader in athletic footwear and apparel, has announced a strategic partnership with NorthEast United Football Club (NEUFC). Owned by sports enthusiast and actor-producer John Abraham, NEUFC is one of the most passionate football clubs in the country and …
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As an official partner of the Confederation of African Football (CAF), Orange Africa and Middle East (OMEA) reaffirms its commitment to a more inclusive, equitable, and connected African football through its celebration of the TotalEnergies 2025 Women’s Africa Cup of Nations, taking place from July 5 to 26 in Morocco. …
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The future of football is being written in Asia. It starts in Hong Kong. World Football Summit (WFS) is set to redefine the global football landscape with its inaugural Hong Kong summit on September 2nd-4th, marking a pivotal moment where technology, culture, and strategic vision converge at the heart of …
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When two brands with a genuine attacking spirit come together, the result is more than simply a sponsorship. It is an active alliance. A promise. A team. Vodafone will be the new main sponsor of eight-time German champions Borussia Dortmund starting from next season – and for at least five …
Read More »Yanmar Holdings is proud to announce its official sponsorship of the ASEAN Football Federation’s (AFF) four major national team and club events: the ASEAN Championship™, the ASEAN Club Championship Shopee Cup™, the ASEAN MSIG Serenity Cup™, and the ASEAN U-23 Championship™, collectively branded as the ASEAN United FC. The partnership …
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Soccerex is proud to announce 433, one of the world’s most influential football media platforms, as an official media partner for Soccerex Europe 2025. This exciting collaboration further enhances Soccerex’s global reach and strengthens its position as the leading business platform for the football industry. With its massive international following, …
Read More »Today, Powerade launched the next evolution of its “Pause is Power” global platform, with a new creative campaign that builds on the brand’s sports legacy. The 2025 campaign features “The 304” and “My First Love,” two films that focus on empowering athletes at pivotal moments and star inspirational footballers who …
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Molten Corporation, a leading sports equipment manufacturer based in Hiroshima, Japan, and CONCACAF have unveiled the new Molten CONCACAF Gold Vantaggio 5000 match ball, revealed during the official draw for the 2025 CONCACAF Gold Cup, held in Miami, Florida. Set to debut at this summer’s CONCACAF Gold Cup, the ball …
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