Business of Football

TECNO & CAF elevate Dream On The Field to new heights with “Future Star of Africa” Youth Sponsorship Initiative!

TECNO, the Official Global Partner of the Total Energies CAF Africa Cup of Nations (“AFCON”) Morocco 2025, today unveiled a major evolution of its flagship football charity program of DreamOnTheField with the launch of TECNO x CAF “Future Star of Africa” initiative. The announcement represents a pivotal moment in the …

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Orange MENA & CAF sign a landmark agreement for the mobile broadcast via the Max it super app!

Orange Middle East and Africa (OMEA) and the Confederation of African Football (CAF) announce the signing of a landmark agreement granting mobile-only broadcasting rights for the TotalEnergies CAF Africa Cup of Nations, Morocco 2025, that will take place in Morocco from 21 December 2025 to 18 January 2026. A new …

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Bayern Munich and Emirates airline sign sponsorship deal!

FC Bayern Munich and Emirates airline have signed a long-term contract that will run until the end of the 2031/32 season. The partnership essentially comprises perimeter advertising at the Allianz Arena on all Bundesliga match days, as well as joint activations on both companies’ social and digital channels. Michael Diederich, …

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Queens Park Rangers & TokenFi sign groundbreaking sponsorship deal!

Queens Park Rangers (QPR) Football Club has entered into a pioneering partnership with TokenFi, a global leader in asset tokenization, ahead of the 2025-2026 EFL Championship season. This collaboration represents a first in sports, integrating blockchain technology to enhance fan interaction. Under the terms of the agreement, TokenFi will be …

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Reebok returns to football with John Abraham’s NorthEast United FC!

Kicking off a powerful new chapter in Indian football, Reebok, a global leader in athletic footwear and apparel, has announced a strategic partnership with NorthEast United Football Club (NEUFC). Owned by sports enthusiast and actor-producer John Abraham, NEUFC is one of the most passionate football clubs in the country and …

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Orange supports the 2025 Women’s Africa Cup of Nations and affirms its commitment to inclusion and the visibility of women in African football!

As an official partner of the Confederation of African Football (CAF), Orange Africa and Middle East (OMEA) reaffirms its commitment to a more inclusive, equitable, and connected African football through its celebration of the TotalEnergies 2025 Women’s Africa Cup of Nations, taking place from July 5 to 26 in Morocco. …

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Passion Meets Innovation: Hong Kong’s Leap into Football’s Future!

The future of football is being written in Asia. It starts in Hong Kong. World Football Summit (WFS) is set to redefine the global football landscape with its inaugural Hong Kong summit on September 2nd-4th, marking a pivotal moment where technology, culture, and strategic vision converge at the heart of …

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Vodafone become the new main sponsor of Borussia Dortmund!

When two brands with a genuine attacking spirit come together, the result is more than simply a sponsorship. It is an active alliance. A promise. A team. Vodafone will be the new main sponsor of eight-time German champions Borussia Dortmund starting from next season – and for at least five …

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Yanmar announces official partnership of ASEAN Football Federation!

Yanmar Holdings is proud to announce its official sponsorship of the ASEAN Football Federation’s (AFF) four major national team and club events: the ASEAN Championship™, the ASEAN Club Championship Shopee Cup™, the ASEAN MSIG Serenity Cup™, and the ASEAN U-23 Championship™, collectively branded as the ASEAN United FC. The partnership …

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