Business of Football

Another prestigious Bulgarian football club has joined the Macron ‘family’. As of June, the Hero Company will be the new technical sponsor of PFC Botev Plovdiv, a team from Plovdiv that plays in the Parva Liga, the top Bulgarian football league. Being the oldest football club in the country, Botev …

West Ham United have announced an extension to its partnership with EVA Air as their Official Airline Partner. Since the inception of the partnership in 2018, EVA Air and the Club have worked closely to develop engaging player content and fan experiences, including offers and flight giveaways. The extended partnership …

Only last week, the two season long relationship between East Bengal Club and Shree Cement ended on a sour note with Shree Cement returning the sporting rights to the club. Shree Cement explained the step in a press release, “Shree Cement Limited (SCL) has now decided to terminate its sporting …

The team sports outfitter JAKO and the non-profit organisation KOMM MIT are starting a partnership and supporting up to 1,000 clubs with jersey sets. KOMM MIT is primarily active in youth football in Germany and Europe and brings together young people from over 60 different nations through sporting events. Since …

CUPRA, Australia’s newest car and lifestyle brand, is teaming up with Football Australia to support the professional development of men’s and women’s football in Australia. Announced following the Matildas’ friendly against New Zealand last night, CUPRA becomes the official automotive partner of the men’s Socceroos and women’s Matildas national teams …

Today, adidas and Juventus FC reveal the club’s 4th kit, designed in collaboration with legendary Brazilian street artist, Eduardo Kobra. Together, the partners look to extend the borders of the sport and build connections with the realm of art to celebrate a more diverse and inclusive world. Kobra, born and …

Cazoo, Europe’s leading online car retailer and Lille Olympique Sporting Club (LOSC), the former winner of the 2021 French Football Championship of Ligue 1, today announced that they have signed a multi-year agreement. From the start of next season, Cazoo will become the main partner and new shirt sponsor of …

French giant Paris Saint-Germain and GOAT, the global platform for the past, present and future, today announce a major multiyear global partnership that will see GOAT become the new official sleeve partner of the club. In addition to GOAT’s presence on the sleeve of the club’s men’s first team shirts, …

After a successful recruitment drive, two Manchester City fans have been selected to become GOAL’s Trainee Man City India correspondents. This will give them a once-in-a-lifetime opportunity to work with GOAL and cover Pep Guardiola’s men from close quarters until the end of the season. They will be mentored by …

UMBRO Korea are proud to announce a new partnership with Incheon Hyundai Steel Red Angels, South Korea’s first ever professional women’s Football team. Competing in the WK League, Red Angels are the reigning 2021 season champions and the only women’s soccer team in South Korea to have a clubhouse and …