Business of Football

Manchester United has today announced a landmark multi-year partnership which will see Tezos, one of the world’s most advanced and sustainable blockchains, featured on the Club’s range of men’s and women’s training kits. Tezos-branded training kit will be worn by the first team squad for the first time prior to …

Japanese sportswear brand Mizuno have announced Spanish international and Paris Saint-Germain defender Sergio Ramos as their new brand ambassador. Sergio Ramos in a statement said, “I am proud to be the new ambassador of Mizuno, a Japanese sports brand with such a rich history in football.” “As a child, I …

Real Sociedad and Cazoo have reached an agreement in which the British company, Europe’s leading online car retailer, will become the main sponsor of the txuri urdin club from the 2022-23 season onwards. La Real Sociedad and Cazoo have established an alliance that will join them for the next three …

iSportConnect have revealed their first return to physical events since the coronavirus pandemic, with the announcement of the 2022 Digital & Data Masterclass, taking place in London on Tuesday, March 29, between 9am to 5pm. iSportConnect have announced the addition of speakers from Maple Leaf Sports & Entertainment, Evil Geniuses …

Manchester City Women’s FC has announced a new partnership with JLab, a leading personal technology company based in the United States and available in 80+ countries globally. The new agreement sees JLab become the Official Headphones Partner of City’s women’s first team and the brand have also struck the same …

For the first time since Odisha FC was established in 2019, the club is delighted to share that it has successfully managed to onboard brands on every spot of the jersey. Odisha FC Principal Sponsors: 1. Serajuddin 2. GMS 3. Staffordshire University 4. KibaInu 5. Atha Group 6. socios.com 7. …

AS Monaco has announced a partnership with Purnell, which becomes the Club’s official timekeeper until 2025. Purnell distinguishes itself in the field of avant-garde fine watchmaking and in particular in the field of the tourbillon, a mechanism used for watches combining beauty and luxury. The partnership between AS Monaco and …

Extramarks, a leading global provider of new-age digital learning solutions, has announced a strategic partnership to become Arsenal FC’s exclusive official learning partner in India, South Africa, Indonesia, and the Middle East. The landmark agreement will enable Extramarks to combine football and education to drive awareness of its offerings, attract …

CSU is the latest partner to join the Brainport Partnership. The family-owned company from Uden, one of PSV’s oldest and most loyal sponsors, has signed a five-year contract as Premium Partner of PSV, joining forces with ASML, Jumbo Supermarkets, Philips, Royal Swinkels Family Brewers and VDL Group. For everybody and …

German Sportswear major adidas has partnered with India international defender Sandesh Jhingan to engage and inspire the youth to take the game to the next level in the country. A recipient of the AIFF’s ‘Emerging Player of the Year’ in 2014, Jhingan was named ‘Men’s Player of the Year’ in …