Business of Football

PUMA presents new CF Valencia home, away & third kits!

PUMA has today unveiled the CF Valencia Home, Away and Third kits for the 20/21 season under the banner ‘Born from Bravery’. This motto serves as the inspiration for all three CF Valencia kits. Each new kit is influenced by an iconic person or place synonymous with the city, having …

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Macron & Luxembourg FF have presented the new kits for the Red Lions!

The Luxembourg Football Federation and Macron have unveiled the new Home and Away kits that have been produced as part of the partnership between Macron and UEFA for the latter’s Kit Assistance Scheme. The new Home is in the traditional red of the national team with a –neck collar finished …

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UMBRO & Werder Bremen unveils 2020/21 kits in tribute to their fans!

After battling their way through a tricky playoff to end the season, SV Werder Bremen look forward towards what is to come, releasing their new Home and Away kits for the 2020/21 season. The frantic 2-2 away draw at Heidenheim in early July kept fans biting their fingernails right until …

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Macron is new Technical Sponsor of Bolton Wanderers, unveils new home kit!

English League Two side Bolton Wanderers founded in 1874 and Macron, leader in the international teamwear sector, have announced that the Macron Hero logo will be on the shirts of “The Trotters” for the next six seasons. The Wanderers, known as this due to the difficulties initially faced in finding …

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Football Delhi eSummit VIDEO: Opening Planery Session!

Football Delhi (former Delhi Soccer Association) organised their inaugural Football Delhi eSummit on Monday, August 3 which is Delhi Football Day! Watch the full footage of the Football Delhi eSummit Planery Session above! Planery Session • Kiren Rijiju (Sports Minister of India) • Sunil Chhetri (Team India, captain) • Praful …

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adidas launch Manchester United 2020/21 home kit, inspired by the club’s iconic crest!

adidas and Manchester United today presented the fresh new 2020/21 season home kit of the Red Devils, inspired by the club’s iconic crest. Inigo Turner, Design Director at adidas, said, “For this season, we researched the values and iconography that connect athlete and fan, and looked to fuse these with …

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Crystal Palace announces shirt sponsorship with W88!

Crystal Palace FC has announced a sponsorship deal with leading global online gaming brand, W88, who will become the club’s new shirt sponsor for the 2020/21 season. The W88 logo will feature on the front of the club’s Premier League PUMA adult home, away and third shirts. W88 is a …

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Lazio Roma & Macron unveil the new home & third kits for 2020/21 season!

The new Lazio Roma Home kit by Macron was worn by the men of Simone Inzaghi during last weeks match against Brescia Calcio at the Olympic Stadium while the third kit was worn on the final game of the 2019/20 season in Naples. The new Home is in the traditional …

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Heineken 0.0% becomes partner of the UEFA Europa League!

The UEFA Europa League will have a new sponsorship partner when the competition continues on August 5. Heineken 0.0% accepts the agreement from its sister brand Amstel, which has used the competition for sponsorship purposes in the past five years. While Heineken offers another brand from its portfolio by changing …

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Joma presents kits of ElPozo Murcia Costa Cálida FS for coming season!

The first Joma collection for El Pozo Murcia Costa Cálida FS maintains the club’s hallmarks, its reference to ham, including a geometric print and the polo neck that give a touch of special distinction. In addition, on the shield and on the inside of the shirt there is the seal …

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