Business of Football

Sports company PUMA has today unveiled the new Manchester City Third Kit for the 2020/21 season to be worn by the men’s, women’s and youth teams. The Third Jersey features a stunning paisley pattern inspired by Manchester’s rich musical heritage and fashion culture. Manchester has an illustrious musical history, known …

The Macron Hero will stand out on the cardinal jersey of Reggiana 1919 until summer 2023. The club from Reggio Emilia and Macron have announced the extension of the ongoing sponsorship agreement started in season 2018/19 that consists in the supply of the matchday kits and all the technical apparel. …

Today, adidas reveals the Juventus third kit for the 2020/21 season, continuing its seasonal modern art-led approach to kit design. The third kit brings a bold orange colour for the first time in the club’s history in an expression of confidence and vibrance to reflect the team’s spirit on the …

Ahead of the UEFA Women’s Champions League final on August 30, PepsiCo has announced a multi-year partnership with UEFA Women’s football. The deal will run until the summer of 2025 and will sit alongside its current sponsorship of the UEFA Champions League. “The popularity of and interest in women’s football …

Italian brand Macron and the Armenia Football Federation have presented the new jersey of the National team for the 2020/21 season. The “Away” shirt, crew neck, is in apricot color with white details on the edge of the collar and sleeve. In the left front the mesh is characterized by …

Southampton FC has announced that it has signed a one-year contract with Sportsbet.io to become the new Main Club Partner and front-of-shirt sponsor for the 2020/21 season. Sportsbet.io, a sportsbook of the Coingaming Group, are a leading cryptocurrency-based sports betting platform, who pride themselves on an innovative approach to providing …

Tradition and a desire to innovate are combined in the new official kits designed by Erreà for Queens Park Rangers’ upcoming season. Embracing and reinterpreting a classic look, the first kit once again features broad horizontal blue hoops on a white background. Boasting very elegant, essential lines, the home shirt …

Lech Poznan, one of the most successful clubs in Polish football with 7 national titles, 5 Polish Cups and 6 Copa cons, and Macron, have unveiled the new Home and Away jerseys that the white and blu club will wear in the new season 2020/21. The new “Home” is blue …

The Würzburger Kickers are back in the Bundesliga 2 with two bold and modern looks. Dynamic stripe elements characterize the two jerseys for the 2020/21 season, which outfitters JAKO and the club have jointly designed and presented. The red home jersey of the Kickers is provided with dynamic design elements …

“It’s an honor to work close together with such a reference in the Soccer business Industry!” – attests Ricardo Balbeira, CEO and founder at Soccer HUB. “This partnership will broaden the target audience of our company also to all of those interested in learning more about the business side of …