Sunday , April 28 2024

Business of Football

Borussia Dortmund & 1&1 raise a colourful flag for diversity!

Under the motto “Borussia verbindet” (Borussia unites), Borussia Dortmund is committed to a diverse society and tackling all forms of discrimination. The club’s main sponsor, 1&1, is also committed to diversity and tolerance as part of its “United in Diversity” campaign. Together, BVB and 1&1 will put down a clear …

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BetMGM announces regional USA partnership with Borussia Dortmund!

BetMGM have become the exclusive Regional U.S. Partner of Borussia Dortmund. The partnership features cross-marketing opportunities as well as fan-focused assets such as social media promotions, and BetMGM customer sweepstakes awarding special Dortmund prizes. “BetMGM becoming the first U.S. sports betting operator to partner with a German soccer club is …

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125 years of history on Hannover 96 special edition shirt by Macron!

Hannoverscher FC 1896 was founded on April 12, 1896. Later renamed Hannoverscher Sportverein von 1896, it is now more commonly known as simply Hannover 96. The ‘Die Roten’, and Macron have created and presented a special edition shirt dedicated to the club’s 125 years of history and that the team …

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UMBRO launch special Independiente Santa Fe jersey!

UMBRO celebrates Colombia’s Independiente Santa Fe 80th birthday in style with the release of a limited-edition jersey. Honouring a truly proud moment, the jersey pays tribute to the 1975 side who lifted the club’s 6th Colombian league title. This was a dominant campaign for Santa Fe, who also fielded the …

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Therabody joins Arsenal FC as official partner!

Arsenal FC have announced a new partnership with Therabody, a global innovator and creator of tech wellness, to combine their shared passion for high performance, state-of-the-art technology and wellness solutions. As official tech wellness and recovery partner, Therabody’s devices – including the Theragun PRO and RecoveryPump – will be used …

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Errea Sport & KV Mechelen sign contract until 2025!

Erreà has announced the signing of a technical sponsorship agreement with KV Mechelen, also known as Malinwa, the professional football club based in Mechelen, in the province of Antwerp. A fantastic return to the Pro League, the Belgian First Division, currently set to continue until 2025 alongside the club that …

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New The FA partnership with Dettol to help reinforce good hygiene across the game!

Good hygiene practices have never been more important to football given the current pandemic! The FA are therefore partnering with Dettol to help reinforce best practice hygiene protocols at every level, from grassroot to elite. In a recent survey, over 90 percent of English grassroots football clubs identified cleaning and …

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UMBRO launch the Seongnam FC 2021 home & away kits!

UMBRO have presented the new 2021/22 home and away kits for two-times AFC Champions League and seven-time K-league 1 champions Seongnam FC. Both jerseys have been styled with unique graphic treatments that reference the crest and the club’s talisman – the magpie. The design of the black home jersey focuses …

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Qatar Airways becomes official airline of UEFA Euro 2020!

UEFA has announced that Qatar Airways will become the official airline of next summer’s tournament which will run from June 11- July 11, 2021. As a partner of one of the world’s biggest sporting events, the Qatar Airways brand will feature prominently across all digital platforms and stadiums set to …

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