Thursday , May 2 2024

Business of Football

AC Milan & BMW together to reshape the future!

Italian Serie A side AC Milan and German car maker BMW have announced a new multi-year partnership, which will see the Italian branch of the German premium automobile manufacturer become the Rossoneri’s new Automotive Partner and Premium Partner. The two global brands, excellences in their respective fields, join hands to …

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LAFC expands Postmates partnership & welcomes Uber as partner!

LAFC announced today the newest Golden Boot Club Partners, Postmates and Uber. After a successful partnership in 2020, the ‘Official On-Demand Delivery Partner of LAFC’ returns for 2021 with a renewed agreement that is an extension and expansion of the relationship to include the Postmates logo displayed on the left …

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AFC & NEOM announce four-year global sponsorship rights deal!

NEOM has become a new Global Partner of the Asian Football Confederation (AFC) from 2021-2024. The agreement encompasses major AFC national team competitions, including but not limited to the AFC Asian Qualifiers – Road to Qatar Final Round featuring the Continent’s top-12 football nations, and Asia’s flagship national team competition …

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Asteras Tripolis & Apoel Nicosia: Special edition shirt to celebrate the Greek revolution!

Macron technical sponsor of Asteras Tripolis FC and Apoel Nicosia has created on the occasion of the 200th anniversary of the Greek Revolution a ‘special edition’ jersey common to both clubs. 200 jerseys were symbolically produced for each team. The jersey contains symbols that represent an important historical moment for …

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Elegant in Black: New Germany away kit by adidas!

The German Football Association (DFB) and its supplier adidas today presented the new 2021 away jersey for the Germany national team. The black outfit will be used for the first time next Thursday (from 8.45pm, live on RTL) in the 2022 FIFA World Cup qualifier against Iceland in Duisburg – …

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Just Eat Takeaway.com to sponsor UEFA Champions League & UEFA Women’s EURO in wide-ranging partnership!

UEFA has announced a landmark deal with Just Eat Takeaway.com, which has become a wide-ranging partner for a number of UEFA’s flagship competitions. This partnership covers 11 different competitions, including the UEFA Champions League, the UEFA Europa League and the newly created UEFA Europa Conference League. The agreement for UEFA’s …

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Macron new technical partner of SV Sandhausen!

Macron continues to expand in the German market, thus confirming its leadership in teamwear manufacturing. The Italian company has announced a new technical partnership with SV Sandhausen, the football club based in Baden-Württemberg, currently playing in Bundesliga 2. More than 100 year old, SV Sandhausen was, in fact, founded on …

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Techtro Swades United FC announce King Sport India as official kit partner!

Techtro Swades United FC has announced King Sport India as its official kit partner for the upcoming Himachal Women’s League, Indian Women’s League and Second Division League. King Sport India is one of the fastest-growing Premium Quality Sportswear brand from Mumbai. Commenting on the association with King Sport India, Techtro …

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