Business of Football

Joma, as Royal Sporting Club Anderlecht’s technical sponsor, have presented the club’s new official equipment for the 2019/20 season. Technical features Joma’s products are recognized for their quality and technological features. The quality standards of the brand have been applied to the RSCA garments, both in the game jerseys for …

French Ligue 2 side AJ Auxerre and kit maker Macron have unveiled the new kits that the club will wear during the 2019/20 season. The L’Association de la Jeunesse Auxerroise “Home” jersey is roundneck and white with a pixeled graphic. The backneck has the same graphic with the words “JAMAIS …

German Bundesliga giants FC Schalke 04 and their kitting partners UMBRO have reveal a new home kit, designed with the future in mind. Working closely with the club, the new home jersey uses the trademark Royal Blue as a platform to make bold design choices throughout. The torso of the …

adidas Football and Arsenal FC launch a progressive new era for the London club. Revealing a fresh new home strip design nodding to the iconic adidas shirts of the past with a distinctively modern twist, the debut collection sets the tone for an innovative new partnership. The all-new kit design …

Joma, as TSG 1899 Hoffenheim’s new technical sponsor, presented the club’s official kits for next season, designed exclusively for the team. Technical features Joma products are recognized for their quality and technological features. The quality standards of the brand have been applied to the TSG 1899 Hoffenheim garments, both to …

Greek Super League side Asteras Tripolis and Macron have unveiled in the new kits that the club will wear during the 2019/20 season. The home jersey is in the traditional yellow and blue of the club and on the front of the jersey is enriched by a special sublimated graphic. …

PUMA and Manchester City today revealed their 2019/20 Home and Away kits, the first designs of their partnership, which pay tribute to Manchester’s industrial and cultural heritage. Following Manchester City’s unprecedented success last season in men’s, women’s and academy football, the club will push for new honours this season, wearing …

iSportconnect has announced that Mickael Vinet, Senior Director, Global Sponsorship Strategy at The Coca-Cola Company, is the latest panellist to join the speaker lineup at the second event of this year’s Global Event Series, the 2019 Paris Summit, which will be held on Thursday, July 4 at PwC. iSportconnect has …

Partners since 1989, Nike and Paris Saint-Germain (PSG) announced a new long-term agreement last week. The club’s 2019-20 home kit fittingly celebrates 30 years of fraternity with a modern interpretation of a historic look. The bold stripe at center is formed by three equal bars — white, red, white. “I …

Real Madrid chooses a partner with extensive experience in technologies in Telecoming to distribute and monetize digital content in the African mobile environment. The alliance means the arrival in Africa of the official Real Madrid mobile offer; The famous Spanish club chooses a partner with extensive experience in technologies to …