Business of Football

UEFA & Mastercard renew UEFA Champions League partnership!

UEFA has announced today that longstanding partner Mastercard has renewed its sponsorship of the UEFA Champions League for the 2024-27 commercial cycle. The agreement also includes sponsorship rights for the UEFA Super Cup in 2024, 2025 and 2026. UEFA and Mastercard celebrated their 30-year partnership at a special ceremony at …

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Real Madrid & adidas present the 2024/25 season jersey!

Real Madrid and adidas present the 2024/25 season jersey. This time, it’s a minimalist design where the white colour incorporates a custom houndstooth pattern with the initials RM. The kit’s detailing is in black, such as the sponsor, the adidas logo, the shoulder stripes and the V-neckline. The jersey, which …

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Nike & Tottenham Hotspur launch the new 2024/25 home kit!

Tottenham Hotspur have unveiled their brand new Nike Home Kit for the 2024/25 season. The design brings back the full navy sleeves to the Lilywhite kit, with the design celebrating the iconic colours of the Club. The kit is made from Dri-FIT ADV, an innovative fabric designed to help keep …

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VIDEO: Performax Activewear launches new kit for India’s Blue Tigers!

With the crucial FIFA World Cup 2026 and AFC Asian Cup 2027 Preliminary Joint Qualification Round 2 encounter between India and Kuwait just two days away, Performax Activewear has released a new jersey for the Blue Tigers. The campaign for this launch, ‘Hear Us Roar,’ emphasises the idea that Indian …

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Performax Activewear launches new kit for India’s Blue Tigers!

With the crucial FIFA World Cup 2026 and AFC Asian Cup 2027 Preliminary Joint Qualification Round 2 encounter between India and Kuwait just two days away, Performax Activewear has released a new jersey for the Blue Tigers. The campaign for this launch, ‘Hear Us Roar,’ emphasises the idea that Indian …

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ComAve new premium partner of AS Monaco!

AS Monaco and ComAve announce innovative partnership to strengthen fan engagement. ComAve, the global e-commerce platform, is delighted to announce a new partnership with AS Monaco, one of the most prestigious football clubs in the French Championship with nearly 25 million fans on its social media platforms. This collaboration marks …

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Macron & Udinese Calcio extend contract until 2031!

Udinese Calcio and Macron have announced the renewal of a technical partnership that will last well over ten years. The relationship with the Friulian club, first signed in 2018, has been extended, for the time being, until the end of the 2030-31 season. It is a solid and very productive …

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Macron is the new technical partner of USL Dunkerque!

French Ligue 2 BKT club Union Sportive du Littoral de Dunkerque has joined the Macron family. Les Maritimes as the team is known will be supported by the Paris Ouest Macron Sports Hub and will receive new game kits and sportswear starting next season, the club’s second in France’s second …

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1.FC Heidenheim launch their new PUMA-made 2024/25 season kits!

After Frank Schmidt’s team already played with the new home jersey of the 2024/25 season on the last matchday of the 2023/24 season, all new 1.FC Heidenheim jerseys are out now. Together with their outfitter duo, consisting of 11teamsports and PUMA, 1.FC Heidenheim 1846 presents you the new FCH jerseys …

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Identity expressed through historic & regional references on Macron’s new home kit for FC Nantes!

A few days after the end of the Ligue 1 2023/24 season, Macron and FC Nantes have revealed the new Home kit for 2024/25 that the ‘Canaris’ will wear for the coming season. The traditional yellow and green of the French club are enhanced by stylish graphics that use the …

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