Business of Football

Indian Super League franchise Bengaluru FC have named WROGN as their new Official Lifestyle Partner for the next three seasons until 2021. Wrogn, is a trendy, irreverent and quirky brand, owned by the celebrity-led fashion retail company Universal Sportsbiz Pvt. Ltd (USPL). USPL founder Anjana Reddy said, “This is an …

Indian Super League franchise FC Goa has announced Xiaomi, India’s number 1 smartphone brand as its title sponsor for the 2018/19 season of the Indian Super League. The highest scoring side from last season’s ISL, the Gaurs have been one of the most consistently successful teams in the league – …

Bengaluru FC announced a landmark partnership with automobile manufacturing giants Kia Motors who will now be the club’s principal sponsors in a deal that runs through the end of the 2021/22 season. To formalize the partnership, Kia Motors India and Bengaluru FC signed a MoU in the presence of Kookhyun …

AXA reignites its sponsorship strategy with a multi-year partnership with English Premier League giants Liverpool FC sees AXA become the club’s Official Global Insurance Partner. In addition to providing excellent global brand visibility and raising AXA’s profile among sports fans around the world, the partnership is particularly good news for …

iSportconnect, the world’s largest global private network of sport business executives, has announced details of its forthcoming 2018 Hospitality Masterclass. In partnership with Siemens and Sodexo, iSportconnect’s 2018 Hospitality Masterclass will be held on November 20 at The Crystal in London, an iconic venue regarded as one of the world’s …

Andslite Private Limited has come on board as the Title Sponsor of Indian Super League club Delhi Dynamos for ISL – Season 5. The LED company which provides high quality and eco-friendly products, through this partnership will aim to promote football in India. “The government of India’s mission is to …

Italian kit maker Erreà Sport is the new official technical sponsor of the Ethiopian Coffee Sport Club, the football club founded in 1976 and based in Addis Ababa, currently playing in the Ethiopian Football Premiere League. The team is the club with the highest number of supporters in Africa and …

iSportconnect, the world’s largest global private network of sport business executives, has announced that LaLiga, NBA, International Cricket Council, Arsenal FC and New York Jets are set to speak at the 2018 Dubai Summit taking place on Monday, November 26. Grégory Bolle, LaLiga’s Head of Global Partnerships & Marketing; Daniel …

Unilever and LaLiga announced an extensive worldwide sponsorship agreement, covering this current season as well as the 2019/20 and 2020/21 campaigns. The scope of Unilever’s portfolio includes 400 brands in over 190 countries, with the company turning over €50 billion annually and reaching over 2.5 billion customers daily. Two of …