Business of Football

Häfele Group new Bayern Munich regional partner for Asia!

FC Bayern Munich and the Häfele Group have announced a new regional partnership at a press conference in Bangkok last week. The market leader of interior design elements will be the German record champions’ “Official Regional Home Improvement Partner” for Thailand, Vietnam, India, Bangladesh, Myanmar and Sri Lanka. The cooperation …

Read More »

Cape Town City FC and BlocSide announce first 5G technology fan engagement model!

BlocSide Sports Ltd., MVP Token creator, the first digital rewards token in professional football built on the Ethereum Blockchain, announced a partnership with Cape Town City FC, a team that represents and empowers the ethnic and racial diversities of Cape Town. The partnership, the first in professional football, will focus …

Read More »

Acerbis new Technical Sponsor of Ligue 2 side Valenciennes FC!

Acerbis has announced an agreement with the VAFC – Valenciennes Football Club which currently plays in the Ligue 2, the second tier of French football. This is an agreement that further enriches the presence of ACERBIS in the European Football scene. As the club’s exclusive agency, Lagardère Sports helped VAFC …

Read More »

VIDEO – Nike Football: The Ball Makes Us More ft. FC Barcelona!

When F.C. Barcelona have the ball the city comes to life and when they lose it, they only have 6 seconds to get it back. Watch Andres Iniesta, Gerard Pique, Sergio Busquets, Sergi Roberto, Phillipe Coutinho, Ousmane Dembele, Samuel Umtiti, Denis Suarez, Paulinho, Lieke Martens and Alexia Putellas light up …

Read More »

Hummel to be new Technical Partner of Glasgow Rangers!

Scottish giants Glasgow Rangers FC have confirmed that the new technical kit supplier for next season will be Hummel who have been appointed on an initial three year agreement. Hummel will produce three bespoke kits each season as well as a range of training wear. The Club conducted an extensive …

Read More »

VIDEO – Mercedes: Germany’s #BestNeverRest – Joachim Löw Interview!

Mercedes Benz, the sponsors of the defending FIFA World Cup champions Germany, have launched a new campaign titled the #BestNeverRest ahead of the 2018 FIFA World Cup in Russia this summer. Watch the special Joachim Löw Interview!

Read More »

Kia Motors India selects 2 kids as Official Match Ball Carriers for 2018 FIFA World Cup!

For any football fan, especially a kid there is nothing more worthwhile than living their passion in Mecca of football – the FIFA World Cup. Kia Motors India is turning this dream into a reality for passionate Indian kids by taking them to the 2018 FIFA World Cup in Russia …

Read More »

AFC appoints world-leading ball manufacturer Molten as official match ball supplier!

Shaikh Salman bin Ebrahim Al Khalifa, the President of the Asian Football Confederation (AFC) yesterday signed an agreement with Japanese sports equipment manufacturer, Molten Corporation to be the Official Match Ball supplier for AFC’s national and club events, including the AFC Asian Cup UAE 2019. The signing ceremony, which was …

Read More »

JAKO & Bayer 04 Leverkusen pay homage to 1988 UEFA Cup triumph!

Together with Bayer 04 Leverkusen, JAKO rewrite history. For the 30th anniversary of the UEFA Cup triumph, JAKO have presented a special jersey for the Werkself. The new dress is inspired by the dress in which Bayer 04 won the international title on May 18, 1988 in a spectacular final …

Read More »