adidas and Major League Soccer (MLS) announced the extension of their long-term partnership through 2024. Marking adidas’ largest investment in football in North America, the six-year deal makes adidas the official supplier partner for the League, its Clubs, MLS youth academies and youth affiliated clubs. Key to the agreement is …
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German kit maker ERIMA is breaking new ground with its first cooperation in Futsal. In the German Futsal champions SSV Jahn 1889 Regensburg, the traditional Swabian brand was able to sign a heavyweight in German futsal as its first partner. Both futsal teams of the current Bundesliga 2 side will …
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iSportconnect has confirmed two additional guest speakers for their Brand Marketing Masterclass on September 11 in Tim Hunt, Head of Marketing at PGA European Tour, and Ali Russell, Media and New Business Director at Formula E, to add to their distinguished list of industry thought leaders. James Young, Head of …
Read More »English Premier League giants Liverpool FC has announced Tibet Water Resources Ltd. as Official Regional Water Partner in China. The partnership will see LFC and Tibet Water collaborate to create unique experiences for Reds fans and consumers alike. Tibet Water will also benefit from a range of LFC marketing and …
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England and Tottenham Hotspur midfielder Dele Alli has been identified as the most valuable Under-21 player in world football by this year’s Soccerex 20 U-21 report by Prime Time Sport. Alli is valued at £73.6m (€82.6m) in the Soccerex study, which uses Prime Time Sport’s Football Value Index, to rank …
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England and Tottenham Hotspur midfielder Dele Alli has been identified as the most valuable Under-21 player in world football by this year’s Soccerex 20 U-21 report by Prime Time Sport. Alli is valued at £73.6m (€82.6m) in the Soccerex study, which uses Prime Time Sport’s Football Value Index, to rank …
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iSportconnect has announced that they will be staging our inaugural iSportconnect Directors’ Summit in Lausanne on September 27. The format of the Summit, which will first be staged at The Olympic Museum, will differ to the traditional iSportconnect Directors’ Club events. Proceedings will last for a full day and feature …
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Promoted Landesliga (sixth division) side FC Remscheid have presented their new title/shirt sponsors in Allee-Rheinblick GmbH, who have signed an initial one year deal. Here comes my rs1tv interview! Der Landesligaaufsteiger FC Remscheid hat einen neuen Trikotsponsor in der Allee-Rheinblick GmbH. Darüber haben wir mit Michael Ickenstein vom erweiterten FCR …
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Soccerex have a new collaboration with Spain’s LaLiga that will showcase the characteristics, values and business activities of its different member clubs. In this interview, Grégory Bolle, Head of Global Partnership Sales at LaLiga discusses the importance of partnerships to the internationalisation of LaLiga and the brand partnerships that they …
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The German Football Association (DFB) will get a new mobility partner with the Volkswagen AG from 2019 onwards. At the end of an open, transparent and non-discriminatory bidding process, the DFB board unanimously voted for cooperation with the Wolfsburg-based car manufacturer on the basis of the present bids at its …
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Arunava about Football A look at football & the world through my eyes!