Business of Football

Macron is the new technical partner of USL Dunkerque!

French Ligue 2 BKT club Union Sportive du Littoral de Dunkerque has joined the Macron family. Les Maritimes as the team is known will be supported by the Paris Ouest Macron Sports Hub and will receive new game kits and sportswear starting next season, the club’s second in France’s second …

Read More »

1.FC Heidenheim launch their new PUMA-made 2024/25 season kits!

After Frank Schmidt’s team already played with the new home jersey of the 2024/25 season on the last matchday of the 2023/24 season, all new 1.FC Heidenheim jerseys are out now. Together with their outfitter duo, consisting of 11teamsports and PUMA, 1.FC Heidenheim 1846 presents you the new FCH jerseys …

Read More »

Identity expressed through historic & regional references on Macron’s new home kit for FC Nantes!

A few days after the end of the Ligue 1 2023/24 season, Macron and FC Nantes have revealed the new Home kit for 2024/25 that the ‘Canaris’ will wear for the coming season. The traditional yellow and green of the French club are enhanced by stylish graphics that use the …

Read More »

VIDEO: Indigo new official global Airline partner of the Indian Football NT!

Indigo Airline is the official global airline partner for the Indian National Football Team with an exclusive collaboration with the AIFF. Indigo also launch “IndiGoal”, which aims to foster a community where sports and travel come together delivering inspiring and thrilling content, and exclusive experiences — all while leveraging on …

Read More »

Bang & Olufsen extends partnership with AS Monaco until 2026!

Bang & Olufsen will continue to bring the “Sound of Monaco” to AS Monaco and the Principality, as the Danish premium partner is extending its commitment to the Principality club for two additional seasons. The Bang & Olufsen logo has been prominently displayed on the upper back of the Monegasque …

Read More »

Macron’s new home kit for Stoke City FC is about its hometowns industrial past!

The nickname ‘The Potters’ that identifies the players of Stoke City FC derives from Stoke-on-Trent’s industrial past and its historic links to the ceramic industry. In and around this Staffordshire city it is still easy to see the bottle and ceramic ware kilns and factories that have come to symbolise …

Read More »

Errea unveils Hartlepool FC home & away shirt for the 2024/25 season!

For the 2024/25 season, Hartlepool FC is proud to unveil its latest home and away jerseys, each meticulously designed to embody the essence of the club’s heritage and aspirations. The home shirt features a bold design that blends traditional elements with modern touches. Hartlepool’s classic blue colour has been uniquely …

Read More »

Skechers sign Sunil Chhetri as brand ambassador!

Skechers, The Comfort Technology Company, announces that it is taking the pitch with Indian National Football Team captain Sunil Chhetri by signing the legendary forward as a Skechers ambassador to compete in Skechers football boots and appear in marketing campaigns for the brand. Sunil Chhetri said, “I am delighted to …

Read More »

Tradition & retro styling from Macron for new home kits of Real Sociedad!

After an excellent season in the Spanish Liga and qualification for UEFA Conference League (the fifth consecutive qualification to European competitions), Real Sociedad has revealed a new Home shirt for the 2024/25 season. Marking the seventh year of technical partnership between Macron and the San Sebastián club, the new ‘Home’ …

Read More »

LALIGA & McDonald’s USA team up to empower and invest in Latino & Hispanic talent!

LALIGA and McDonald’s USA have joined forces to bring LALIGA’s world-class soccer to Latino and Hispanic communities across the United States with the McDonald’s x LALIGA Soccer Camps. This collaboration marks a significant step in bridging the accessibility gap by offering a platform for talent development to the next generation …

Read More »