Business of Football

Gatorade, the world’s leading hydration beverage, has brought global footballing icons to Gatorade’s Girls’ 5v5 Finals at the UEFA Women’s Champions League Final in Bilbao, to tackle the issue that 40%* of teen girls lack confidence in sport, a key driver to the athletes of tomorrow dropping out of sports. …

Twenty-seven Young Leaders from the project network in Bangalore, New Delhi, and Kolkata joined together in Bangalore for the Etihad Young Leaders Summit, led by Manchester City community coaches. To celebrate the launch of the latest community football project in India with Etihad Airways, the airline flew out community coaches …

Cádiz CF unveiled the new ‘Home’ and ‘Away’ kits made by Macron that the Andalusian club will wear in the 2024/25 season. As was the case last year too, the designs of the new kits are inspired by the past. The ‘Home’ kit features a traditional combination of yellow and …

Today, May 30, Leeds United FC have announce a new multi-year agreement with Red Bull, making them the club’s front of shirt partner starting next season. Today’s announcement that Red Bull will be joining forces with Leeds United reinforces the international popularity and significance of the club. Beginning in the …

Rheinmetall is to become a new partner to Borussia Dortmund (BVB). The defence and technology group will appear in a sports and social context as a “Champion Partner” to the Bundesliga club moving ahead. The partnership has a term of three years and includes the use of wide-reaching advertising space, …

Following the unique partnership between LALIGA and Welsh side Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Football Club for the 2023/24 season, there has been intense demand to purchase a shirt. As part of its partnership with CPD Llanfairpwll FC, LALIGA have teamed up with global leader in licensed sports merchandise, Fanatics, to …

Etihad Airways will become the main sponsor of Girona FC from next season. This strategic alliance, which has been established for a period of three years, underscores Etihad’s deep commitment to the Spanish market and its dedication to enhancing connectivity and cultural exchange. Etihad has grown its Spanish operation by …

The club have announced Atlético de Madrid women team’s partnership with Google Cloud Security with the joint aim of exploring innovative ways to improve training, performance analysis, fan engagement, and the club’s overall cybersecurity posture. Raising the cybersecurity game at Atlético de Madrid Through the agreement, announced on stage at …

UEFA has today announced that AXA has become an official global partner of UEFA Women’s EURO 2025, taking place in Switzerland across eight host cities from 2 to 27 July 2025. Already a major supporter of women’s football in Switzerland as the title sponsor of the Swiss women’s national league …

Global sports company PUMA and AC Milan have today unveiled the Club’s Home kit for the 2024/25 season, seamlessly bringing together the history of the Rossoneri with the future of kit design. From the home of timeless fashion, nothing says football heritage like the red and black stripes of AC …