Sponsorship

Leicester City FC have announce 19.com as the Premier League club’s new Official Betting Partner. The new flagship gaming brand of a Global gaming group, 19.com have over 20 years’ experience in the gaming industry with offices in multi jurisdictions, including the UK. The partnership with the Foxes will see …

English Premier League club Leicester City FC has partnered with one of the world’s fastest growing money transfer brands – Xpress Money – who will become the Club’s Official Money Transfer Partner. Incorporated in the United Kingdom in 1999, Xpress Money, a Finablr company, has grown exponentially over the past …

Spanish LaLiga side Valencia CF have reached an agreement with Libertex, a multinational financial scout in the trading sector, named Best Trading Application of 2018, through which the financial company becomes the club’s new Premium Plus Partner through to June 30, 2021. The Libertex logo will now be visible on …

English Premier League side Norwich City has announced details of a new multi-year partnership with Norfolk performance car brand Lotus. The collaboration sees the state-of-the-art training facility at Colney renamed The Lotus Training Centre, and the all-new Academy building renamed The Lotus Academy. Lotus branding will feature on the first-team …

Heineken today continued to mark their investment in the future of American soccer by announcing a long-term partnership agreement with South Florida’s new Major League Soccer (MLS) franchise, Inter Miami CF. The Club has recruited Heineken as its first draught pick, ensuring fans across South Florida know the team has …

Barmenia Versicherungen remains the main and kit sponsor for German Bundesliga side Bayer 04 Leverkusen. The Wuppertal-based insurance company have extended the sponsorship contract with the UEFA Champions League participants from the original date of June 2020 by four years to June 30, 2024. “We are very proud of this …

Premier League champions Manchester City has announced a new partnership with Melco Resorts & Entertainment to become the Club’s Official Partner in Japan. Melco will also partner with City Football Group sister club in Japan, Yokohama F. Marinos. The partnership was launched at an event in Yokohama attended by City …

Lufthansa is continuing its commitment to football and has extended its partnership with the German Football Association (DFB) for another four years until 2022. Lufthansa therefore remains an official partner of DFB. As the “official airline”, Lufthansa flies the players, coaches, staff and delegation members of the DFB team to …

Nike and the National Women’s Soccer League (NWSL) have agreed to an extended partnership through 2022 in which Nike remains the league’s exclusive partner of uniforms, apparel and equipment. Nike’s relationship to the NWSL reaches back to 2012, when the brand helped catalyze the league as a founding sponsor. “We …

Argentinian side River Plate from Buenos Aires and international airline Turkish Airlines have signed a three year agreement until 2022. The partnership, which will see Turkish Airlines’ logo emblazoned on River Plate’s jerseys. This agreement makes Turkish Airlines, as the first airline to sponsor of River Plate, famously known as …