Sponsorship

UEFA Champions League winners Liverpool FC and MG Motor have extended their existing long-term regional relationship to incorporate global markets. Previously the club’s official automotive partner in China, the renewal sees the car brand’s partnership continue with the Reds, with MG taking up the new designation of official global car …

FC Bayern Munich and KONAMI are joining forces: effective immediately, the globally renowned computer and video game developer becomes a Platinum Partner of the German record champions. The long-term agreement was announced at a press conference at the Allianz Arena on Thursday, July 11. FC Bayern München AG chairman Karl-Heinz …

English Premier League champions Manchester City and mobile phone brand, TECNO Mobile, announced the renewal of their global multi-year partnership at TECNO 2019 Global Partner Summit in Delhi, India. To mark this announcement, City legend Paul Dickov officially kicked off TECNO Race to Manchester City, a new health and fitness …

Vector X, one of India’s leading sports brands, have announced the signing of India international women’s footballer Dalima Chhibber as their new brand ambassador. Vector X already have Indian football legend Baichung Bhutia as a face of the brand. Commenting on the association, Nikhil Mahajan, Director at Soccer International Private …

JOMA and the National Futsal League presented their new signed sponsorship agreement on July 1 at the headquarters of the Spanish multinational located in Portillo (Toledo), making the sports brand the new technical sponsor of the LNFS for the next seasons. Thanks to this agreement, Joma will be the supplier …

The DFL Deutsche Fußball Liga and Vodafone are bringing 5G into the stadium. For the start of the 2019-20 season, the telecommunications group and the DFL are starting a two-year 5G cooperation. In the future, the fifth generation of mobile communications will connect two worlds for football fans: the emotional …

Real Madrid chooses a partner with extensive experience in technologies in Telecoming to distribute and monetize digital content in the African mobile environment. The alliance means the arrival in Africa of the official Real Madrid mobile offer; The famous Spanish club chooses a partner with extensive experience in technologies to …

As part of recent updates to its commercial policies, Major League Soccer becomes the first major pro sports league in US and Canadian team sports to permit companies in the sports betting and spirits categories to include their brands on MLS jerseys. Those jersey sponsorship opportunities will include jersey fronts …

Liberty Defense Holdings, Ltd., a leader in security and weapons detection solutions, is pleased to announce that the company has signed a Memorandum of Understanding (“MOU”) with FC Bayern München, a German football club based in Munich, Bavaria to beta test HEXWAVE. Allianz Arena, the home of FC Bayern, has …

Visa is the presenting sponsor of the Player of the Match for the 2019 FIFA Women’s World Cup in France celebrating women soccer players. Soccer fans worldwide will have the opportunity to vote on FIFA.com for their favourite player for each of the 52 matches during the tournament. Players can …