Sponsorship

Premier League champions Liverpool FC has teamed up with luxury Swiss watch brand TRIBUS in a new global partnership. Starting its long-term partnership with the club, TRIBUS will become the Reds’ official global wristwatch and timing partner from the beginning of the new 2020-21 season. As part of the new …

The DFL Deutsche Fußball Liga has concluded a cooperation agreement with one of the world’s largest food companies. From January 1, 2021 Mondelez International, which owns brands such as Milka, Oreo, and TUC, will become an official partner of the Bundesliga and Bundesliga 2. The partnership covers, among other things, …

Premier League champions Liverpool FC has welcomed Cadbury to the Reds family as its first official global chocolate partner. The three-year deal will see the world’s leading chocolate brand apply its ‘Glass and a Half in Everyone’ generosity ethos to its work with the club, with Cadbury giving back to …

The Premier League has announced that Hublot is to become its Official Timekeeper from the start of the 2020/21 season. As Official Timekeeper for the League, Hublot will time every match pitchside and on TV screens all over the world. The Hublot logo will sit alongside the on-screen graphic showing …

The German Football Association’s (DFB) academy and technology company Peloton will begin cooperation immediately. The partnership focuses on fitness innovation and will last for two years initially, benefitting the men’s, women’s and U-21s national sides. The company developed the ‘Peloton Bike’, which will be used in the future in areas …

Promoted EPL side Fulham Football Club has announced global gaming brand BetVictor as its new Main Team Partner, until summer 2022. The two-year deal will see the BetVictor logo displayed on the front of the playing shirts worn by the Club’s First Team and Women’s Team for the duration of …

Kerala Blasters have become the first Indian Super League club to sign with STATSports. The two-time ISL Finalists have penned a long-term deal to monitor their players with STATSports’ award-winning wearable technology. Ahead of the 2020/21 season, Kibu Vicuna’s team will begin work with our Apex Pro Series devices and …

The FC Bayern Media Lab, a subsidiary of FC Bayern München AG, is entering into a long-term strategic cooperation with Bits & Pretzels, the leading European start-up founders’ conference. As part of the collaboration, Bits & Pretzels will connect FC Bayern with leading start-ups from the fields of sports, technology, …