Friday , March 29 2024

Sponsorship

CONCACAF & Qatar Airways agree to multi-year Confederation-wide partnership!

CONCACAF and Qatar Airways have agreed to a Confederation-wide partnership which begins with the internationally renowned airline becoming the Official Airline of the upcoming 2021 CONCACAF Gold Cup. The Gold Cup is the region’s flagship men’s international competition and will begin with the Preliminary Round at Inter Miami’s DRV PNK …

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AFC and Yili announce global sponsorship rights deal!

The Asian Football Confederation (AFC) today announced its partnership with dairy giant Yili for the 2021 to 2024 rights cycle. Yili joins the AFC family as the first Official Global Partner of the AFC national team competitions from China and will be the exclusive sponsor in the dairy products category, …

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Betway becomes new premium partner of Schalke 04!

The worldwide online betting company Betway will become the new premium partner of Schalke 04 on July 1, 2021. The agreement will last for three years and end on June 30, 2024. Alexander Jobst, board member for marketing, sales and organisation at Schalke 04, said, “Together with Betway, we have …

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Manchester City launch partnership with Expo 2020 Dubai!

Manchester City have announced a new partnership with Expo 2020 Dubai that sees the largest event in the Arab world become the Club’s Official Exhibition Partner. The partnership will cover both City’s men’s and women’s teams, as well as the Club’s eSports operation. From October 1, 2021 to March 31, …

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ISL champions Mumbai City FC help kick off global partnership with City Football Group & Expo 2020 Dubai!

Indian Super League (ISL) champions Mumbai City FC are set to amplify a new global partnership between City Football Group – whose clubs include English Premier League champions Manchester City – and Expo 2020 Dubai. The collaboration will see the first World Expo to take place in the Middle East, …

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Carabao extend English Football League partnership!

The English Football League (EFL) and Carabao have announced a further two-year extension to their partnership that will see the energy drinks brand remain Title Sponsor of the Carabao Cup until 2024. The extension highlights the success of the partnership that began in 2017 and has helped Carabao establish and …

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Liverpool FC get creative with new publishing partner in Kodansha!

Liverpool FC has welcomed a new global partner, Kodansha, to the club as its official publication partner. The multi-year deal with one of the world’s largest publishers will see the club and Kodansha work together to inspire young fans to harness their creativity and follow their dreams of achieving careers …

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Aston Villa announce OB Sports partnership!

Aston Villa have announced OB Sports as a new Principal Partner and new Exclusive Official Sleeve Partner. The OB Sports brand logo will exclusively feature on the sleeve of Villa’s new 2021/22 kits for the first team playing squad at all home and away first team fixtures including all Premier …

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AFC & Molten renew partnership for national team & club football competitions!

The Asian Football Confederation (AFC) has today announced the renewal of its partnership and licensing agreement with Molten Corporation, a manufacturer of competition quality sports balls and equipment, for the 2021 season. The global sponsorship deal encompasses the final round of the AFC Asian Qualifiers – Road to Qatar featuring …

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