Sponsorship

AC Milan and OPPO Italy have announced a new partnership that sees the Italian branch of one of the leading smart device brands become the new Official Mobile Partner of the Rossoneri. This new deal represents a meeting point for two globally recognised excellences in their respective fields, always projected …

São Paulo Futebol Clube has a new title sponsor in Sportsbet.io, one of the largest in the sports betting segment, which in recent years has been investing more and more in the Brazilian market. The agreement, signed on Friday, July 9 is valid for the next three and a half …

Norwich City have announced JD as their new official shirt sleeve partner for the 2021-22 Premier League season. The JD logo will feature on the sleeve of the Canaries first-team on its home, away and third kits for the new season, as well as adult and junior replica kits. Norwich …

AS Roma and Hyundai Motor are delighted to announce the extension of their partnership agreement. After joining forces ahead of the 2018-19 season as part of a multi-year deal, the club and the Korean car manufacturer have extended that accord – which will see Hyundai continue as the club’s Main …

CONCACAF and Qatar Airways have agreed to a Confederation-wide partnership which begins with the internationally renowned airline becoming the Official Airline of the upcoming 2021 CONCACAF Gold Cup. The Gold Cup is the region’s flagship men’s international competition and will begin with the Preliminary Round at Inter Miami’s DRV PNK …

Burnley Football Club and TikTok have agreed a partnership which will see the Club livestream every home match of Burnley FC Women’s 2021/22 season as part of a multi-year deal. Burnley FC Women will become the first team to have their games streamed live on TikTok – which will also …

The Asian Football Confederation (AFC) today announced its partnership with dairy giant Yili for the 2021 to 2024 rights cycle. Yili joins the AFC family as the first Official Global Partner of the AFC national team competitions from China and will be the exclusive sponsor in the dairy products category, …

The worldwide online betting company Betway will become the new premium partner of Schalke 04 on July 1, 2021. The agreement will last for three years and end on June 30, 2024. Alexander Jobst, board member for marketing, sales and organisation at Schalke 04, said, “Together with Betway, we have …

Manchester City have announced a new partnership with Expo 2020 Dubai that sees the largest event in the Arab world become the Club’s Official Exhibition Partner. The partnership will cover both City’s men’s and women’s teams, as well as the Club’s eSports operation. From October 1, 2021 to March 31, …

Indian Super League (ISL) champions Mumbai City FC are set to amplify a new global partnership between City Football Group – whose clubs include English Premier League champions Manchester City – and Expo 2020 Dubai. The collaboration will see the first World Expo to take place in the Middle East, …