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São Paulo Futebol Clube has a new title sponsor in Sportsbet.io, one of the largest in the sports betting segment, which in recent years has been investing more and more in the Brazilian market. The agreement, signed on Friday, July 9 is valid for the next three and a half years – until the end of 2024.
The debut of the new sponsor in the tricolour shirt took place last Saturday, July 10 in the match against Bahia in the Brazilian Championship.
In addition to stamping his mark on the front of the São Paulo uniform, Sportsbet.io will also appear prominently on the back of the shirt, above the number of athletes. Other properties acquired by the brand range from creation of digital content and platforms, activations in a Morumbi box, generation of opportunities in the platform markets of the site in events related to São Paulo, in addition to stamping the brand on the shoulder blade and back of the women’s team and the basketball team.
The executive director of marketing of São Paulo, Eduardo Toni, expressed his satisfaction with the agreement. “It is with great joy that São Paulo Futebol Clube begins this journey with Sportsbet.io, a company with expertise in the international football market. This agreement symbolizes our incessant work since the beginning of this management for the appreciation of our brand. Even under the mistrust of a few about the paths of irreversible professionalization, we knew the weight and tradition of our history. May it be another victory in this trajectory,” said Eduardo Toni.
São Paulo champion for Tricolor in 1998 and pentaworld championship for the Brazilian national team in 2002, São Paulo idol Denilson has been ambassador to Sportsbet.io since 2018. He also showed his animation with the new project.
“For my part, I can say that expectation is the best possible. I’ve been with Sportsbet.io for three years and I know their seriousness and competence to deal with what comes up ahead. For me, it will be an honor to make this bridge and play along with the fans that I have always liked and who have always embraced me. Helping to bring to the Tricolor the biggest master sponsorship deal in the club’s history, together with a company I trust – and I’ve been together all this time – is gratifying. I can guarantee that there’s a lot of cool stuff going around,” he said.
The Sportsbet.io is no longer a novelty in the national football scene. In addition to the partnership with Denilson, the site is also one of Flamengo’s sponsors since 2019, adding numerous co-production projects from both parties. In addition, the company has always sought to approach the Brazilian market with several activations on its website to foster this journey. And the sponsorship of São Paulo will help even more to establish its bases of operation in the country.
Justin Le Brocque, head of marketing at Sportsbet.io, explains that this announcement should open a new page in the brand’s history not only in Brazil, but also in its global expansion.
“São Paulo is one of those few Brazilian football clubs that you don’t need to contextualize when you talk about it in any corner of the planet. Creating a partnership with an institution of this size and this representativeness means a great step for Sportsbet.io in our clear goal of always providing the best for our customers, especially in Brazil. We are sure that both sides will win a lot from this exchange of experiences and I am also convinced that the são Paulo fans will come to ‘play together’ with us,” said Justin Le Brocque.
Overall, the Sportsbet.io also stamps his brand on southampton’s shirt, as well as being a partner of Arsenal, traditional English football clubs. Known for being the world’s largest cryptocurrency betting site, Sportsbet.io is also present on CS:GO, through Imperial Sportsbet’s naming rights.
