A club’s history and jerseys serve as two of its greatest assets. This year, the two come together to create São Paulo Futebol Club’s new uniforms, produced by New Balance and launched this Thursday, January 18. New Balance was inspired by Tricolour’s successful trajectory in both Brazilian and global football …
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Paris Saint-Germain is delighted to welcome Lucas Beraldo to the club. The 20-year-old Brazilian defender, who will wear the number 35, has signed a five-year deal. After representing São Paulo–based sides União Barbarense and XV de Piracicaba, Beraldo joined São Paulo FC in 2020 and quickly established himself as a …
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New Balance and São Paulo Futbol Club, two global institutions, will work together from January 2024. New Balance, through Brazilian distribution partner New Brasil Artigos Esportivos LTDA, will provide sports equipment to the three-time FIFA Club World Cup champions, in a sponsorship agreement that will provide uniforms for the men’s …
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São Paulo Futebol Clube has a new title sponsor in Sportsbet.io, one of the largest in the sports betting segment, which in recent years has been investing more and more in the Brazilian market. The agreement, signed on Friday, July 9 is valid for the next three and a half …
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