Sponsorship

Promoted Premier League club Norwich City have announced the mutual termination of the club’s commercial partnership with BK8. The club and BK8 have taken on board feedback from its supporters and partners, and after continued discussions they have agreed to immediately end the partnership. Norwich City FC in a release …

Norwich City has announced BK8 Sports as the club’s new principal partner for the 2021-22 season. As part of the agreement, a bespoke colourway of the BK8 logo will feature as the new front of shirt sponsor on both City’s first team match and training kits for the new season. …

The dream of one day becoming a professional footballer is shared by millions of young talents around the world. With the FC Bayern World Squad, FC Bayern München and its partner Volkswagen are now bringing 15 international Under-19 talents a step closer to fulfilling this dream. In the coming months, …

Wolverhampton Wanderers have struck up a new partnership with Bitci.com, who will become the club’s official sleeve sponsors for the 2021/22 Premier League season. The fresh partnership will see Bitci.com feature on all three Castore Wolves kits next season and the company will also become official cryptocurrency trading and fan …

Autohero, which is a part of the AUTO1 group founded in 2012 in Berlin and is now one of Europe’s leading digital automobile platforms, will become Hertha BSC’s main club sponsor from the 2021/22 season. The Berlin-based company’s logo will feature on the front of Hertha’s shirts for at least …

Southampton FC has confirmed Utilita has extended its partnership as the club’s Official Energy Partner for a fifth successive season. As part of the deal, Hampshire-based Utilita – the only energy company created to help households use less energy – has become the first ever partner to sponsor the club’s …

Therabody, the global leader in tech wellness and the creators of the Theragun®, have announced that professional footballer Cristiano Ronaldo as the company’s newest Therabody Athlete. The partnership also marks the release of Therabody’s largest global ad campaign to date, which will launch in the United States, United Kingdom, Europe, …

Through a commercial link with Sym Entertainment, the Confederation of North, Central America, and Caribbean Association Football (CONCACAF) and Amazon, a world leader in electronic commerce, have sealed a strategic alliance that will allow CONCACAF to sell official products of its main competitions, including the CONCACAF Gold Cup, the CONCACAF Nations League and …

MyFitness, India’s first U.S. FDA Registered Peanut Butter brand, by India’s Fitness and youth icon awardee Sahil Khan has enlisted talented Indian footballer Rahul KP as their first-ever brand ambassador from Southern India. Rahil Virani, Brand Head – MyFitness, said, “We are obsessed with maintaining our Quality and so is …