Sponsorship

He’s a favourite son of Suffolk – and an Ipswich Town FC fan. It’s Ed Sheeran, of course, and he’s the new shirt sponsor of the Club’s men’s and women’s first-teams. The music icon, who ended his Divide tour in his hometown in front of 160,000 people over four nights …

The Premier League yesterday announced that it has chosen Oracle as its official cloud provider. In teaming with Oracle, the Premier League will increase the excitement surrounding every fixture through new in-match statistics that provide a deeper understanding of the live action on the pitch. Oracle’s data and analytics and …

The Scottish Premier Football League (SPFL) champions Glasgow Rangers have today announced a multi-season extension of their partnership with 32Red – cementing the relationship as one of the longest running in football. The latest agreement with the Kindred Group represents the largest sponsor agreement in the club’s 150-year history and …

Kerala Blasters FC have announce a data and analytics partnership with DataPOWA. Kerala Blasters FC is the first sports club in India to partner with DataPOWA, a UK headquartered technology company offering specialist data and marketing services to the sports market. DataPOWA’s clients include blue-chip brands (sports sponsors), gaming companies, …

After six years as a UEFA Europa League partner, FedEx has announced it will sponsor the UEFA Champions League for the next three seasons in a deal, which will run until 2024. The agreement also includes sponsorship rights for the UEFA Super Cup, UEFA Youth League finals, and the UEFA …

The Scottish Professional Football League (the “SPFL”) and broadcaster Premier Sports today announced that the Scottish League Cup will henceforth be known as the ‘Premier Sports Cup’, in a deal spanning at least the next two seasons. The title sponsorship of the League Cup comes through additional investment from Premier …

Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an Official Sponsor of the 2022 FIFA World Cup – Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. By joining the roster of Commercial Affiliates for the upcoming tournament, …

The Portuguese Football Federation (FPF) continues to grow its presence in China, becoming the first Football Federation to sign a strategic partnership with the leading social media platform in China, Weibo. This partnership takes place shortly after the inauguration of the official National Selection store at Alibaba Tmall earlier this …

Captain Morgan and FanDuel have announced the launch of the Captain Morgan Soccer Pick ‘Em contest series as one of the most highly anticipated seasons in the history of the United States and Canada’s top-flight professional soccer league gets underway. Fans across the country have been waiting months to settle …

The EFL has agreed a multi-year partnership with Unilever brand Lifebuoy, the world’s number one hygiene soap brand, as the League continues to prepare for the safe return of fans to EFL fixtures. The agreement sees Lifebuoy become the ‘Official Hygiene Partner’ of EFL, with activity commencing at Sunday’s 2021 …