Sponsorship

Captain Morgan and FanDuel have announced the launch of the Captain Morgan Soccer Pick ‘Em contest series as one of the most highly anticipated seasons in the history of the United States and Canada’s top-flight professional soccer league gets underway. Fans across the country have been waiting months to settle …

The EFL has agreed a multi-year partnership with Unilever brand Lifebuoy, the world’s number one hygiene soap brand, as the League continues to prepare for the safe return of fans to EFL fixtures. The agreement sees Lifebuoy become the ‘Official Hygiene Partner’ of EFL, with activity commencing at Sunday’s 2021 …

Brazilian football star Neymar Jr has announced he is stepping into the new role of Cultural Ambassador as he continues his partnership with the world’s largest online poker site PokerStars. In this latest chapter, Neymar Jr will collaborate closely with PokerStars on a series of creative projects inspired by the …

Yamaha Corporation together with the sports channel DAZN, launched the ‘For The Fans Project’ on Thursday, April 15. This partnership project aims to support sports fans who are unable to attend stadiums for various reasons, and to bring the excitement and fun of live sports to as many fans as …

Procter & Gamble is joining Major League Soccer (MLS) as the league’s newest sponsor, it is a multi-year and multifaceted sponsorship deal. Procter & Gamble will sponsor the MLS All-Star Game, as well as the Campeones Cup, Leagues Cup and the Mexico men’s national team’s US tour. Additionally, Procter & …

Manchester City has today announced a new regional partnership with noon.com – a homegrown digital marketplace created for local businesses in the Middle East and the largest GCC e-commerce company. The new partnership will also see noon.com become the Club’s Official Online Marketplace Partner in the Middle East. Starting in …

U.S. Soccer and Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, announced a multiyear partnership to become the organization’s first-ever Official Recovery Technology Partner. The partnership, which was facilitated by Soccer United Marketing (SUM), U.S. Soccer’s partner for more than …

Southampton FC has announced that it has agreed to extend its partnership with the Coingaming Group as Main Club Partner for a further three years in a deal that will see their brand, Sportsbet.io continue as the club’s front-of-shirt sponsor. The deal is the biggest sponsorship agreement in the club’s …

Fulham FC have announced Better leisure centres as an Official Partner for the next three seasons, until the end of the 2022/23 campaign. During a month where gyms, swimming pools and leisure facilities are expected to reopen, Better joins Fulham FC’s portfolio of partners as the Club’s Official gym and …

LaLiga and Banco Santander have renewed their collaboration agreement for a further two years, with the option to extend for a further year until 2023-24, continuing a strategic relationship for both entities that began in 2016. With this renewal, Banco Santander once again demonstrates its confidence in LaLiga to continue …