Fulham FC have announced Better leisure centres as an Official Partner for the next three seasons, until the end of the 2022/23 campaign.
During a month where gyms, swimming pools and leisure facilities are expected to reopen, Better joins Fulham FC’s portfolio of partners as the Club’s Official gym and leisure centre provider, with the partnership offering opportunities to promote a healthy lifestyle to Fulham FC fans and the wider football community.
The three-season deal will see the Better branding appear at Fulham FC’s ground, Craven Cottage, and the training facility at Motspur Park, as well as access to the Club’s digital and social media channels, player appearance and activations, when supporters return to matches.
The Club’s association with Better leisure centres began during the first COVID-19 lockdown over a year ago. The leisure operator provided gym equipment for the use of the First Team players who were training at home, before the football season restarted in June 2020. That season the team successfully completed the campaign as winners of the Championship Play-Off against Brentford at Wembley to win promotion to the Premier League.
David Currie, Regional Business Manager for Better leisure centres, said, “We are excited to be embarking on this new venture with Fulham FC. The Covid-19 pandemic has highlighted the importance of keeping physically active and how conditions related to inactivity, such as obesity, high blood pressure and diabetes significantly increase the risk of hospitalisation. Being in lockdown since early January has been a further challenge to the nation’s health. We’re now focused on communicating the benefits of exercise and encouraging local residents back to fitness; our partnership with Fulham FC will help us do this.”
Jon Don-Carolis, Sales Director at Fulham FC, added, “We have had the pleasure of working closely with Better for some time now and are therefore delighted to formalise the relationship into an official commercial partnership. Both the Club, FFC Foundation, and Better share many organisational values including a passion for improving health, participation and wellbeing within our communities. There is a lot anticipation and optimism for the future and we look forward to the 12th of April when the gyms reopen.”