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Through a commercial link with Sym Entertainment, the Confederation of North, Central America, and Caribbean Association Football (CONCACAF) and Amazon, a world leader in electronic commerce, have sealed a strategic alliance that will allow CONCACAF to sell official products of its main competitions, including the CONCACAF Gold Cup, the CONCACAF Nations League and the Scotiabank CONCACAF Champions League in international markets.
As such, CONCACAF becomes a pioneer by offering its official merchandise on e-commerce platforms aimed at audiences in the CONCACAF region, Europe and Japan.
Starting today, football fans living in these territories, as well as in neighboring countries, will have a simpler way of finding and purchasing CONCACAF licensed products.
This alliance is part of the positioning and brand consolidation strategy that CONCACAF is carrying out to grow its commitment to all fans in the region and around the world.
