Sponsorship

Premier League champions Liverpool FC and Expedia, one of the world’s largest full-service travel sites, have set off on a multi-year agreement that will position the travel platform as a principal partner of the club, landing on the shirt sleeve of both men’s and women’s team kit. The Expedia sleeve …

Camarena Tequila is now the official tequila of the International Champions Cup (ICC) and LaLiga North America. The three premium brands announced their exclusive partnership, which will leverage the group’s multi-pronged international soccer platform, combining LaLiga’s 10-month long competition and ICC’s summer tournament, providing Camarena a year-long platform to activate. …

Exasol, the high performance analytics database, is proud to announce that it has become an official partner of the German Football Association, Deutscher Fußball-Bund (DFB). Exasol will not only support the national teams for men and women, but it is also committed to the men’s under 21 squad and the …

LaLiga and IQONIQ have reached a global licence agreement to include LaLiga content and information on the IQONIQ platform, which is aimed at encouraging fan engagement in the world of sports and entertainment. The main beneficiaries of this licence agreement will be fans from all over the world, who will …

adesso is the new official main youth sponsor of Borussia Dortmund and “Partner of the Dortmund boys”. Until 2023, BVB youth teams will wear the name of the Dortmund-based IT service provider on their shirts at home and away matches. In addition to classical sponsorship, a collaboration for IT services …

Qatar-based GWC (Q.P.S.C.), a leader in supply chain solutions including warehousing, freight forwarding, commercial, fine art, and event logistics services, was announced as the first Regional Supporter and Official Logistics Provider for the 2022 FIFA World Cup – Qatar. As such, GWC will be the key operational supplier of logistics …

Bayern Munich proved they are in electric form on Friday evening when they beat Schalke 04 with a tremendous performance, and now the reigning treble winners are also electric when they travel – becoming the first football club internationally to go electric. Manuel Neuer & Co. picked up their Audi …

Bengaluru FC launched the home kit for the 2020/21 season with the JSW Group returning for a second stint as the club’s principal sponsor. Launched through a video featuring club captain Sunil Chhetri, Udanta Singh and Suresh Wangjam, Bengaluru FC have gone with a classic blue kit from partners PUMA, …

Bundesliga club VfL Wolfsburg have announced a partnership with Social Investment Platform eToro. The multinational company will advertise at VfL from the beginning of the 2020/21 league season, becoming the Green-and-Whites’ official trading partner with immediate effect. “Trading is an exciting and ever-expanding economic sector which is open to any …

Southampton FC have announced Acronis, a global leader in cyber protection, as its Official Cyber Protection Partner. Under the agreement, Acronis will be providing the team with a full suite of cyber protection solutions to protect the team’s data assets and optimise data workflow, facilitating the team performing at its …