Sponsorship

Hyundai Motor has announced a multi-year partnership with Hertha BSC, becoming the club’s new Global Automotive Partner. From the 2018/19 season the Hyundai brand logo will be presented on the sleeve of the Hertha BSC jersey in all Bundesliga matches until 2021. Building on an already strong foothold in the …

German Bundesliga giants FC Bayern Munich and Beats by Dr. Dre have extended their partnership that began in 2015 through to June 30, 2019. Beats by Dr. Dre, founded in the USA in 2006 and part of Apple Inc. since 2014, supplies the German champions with high-quality headphones and loudspeakers. …

The Italian Serie B (Lega Nazionale Professionisti Serie B), the second-highest division in Italian club football, has announced a deal with BKT which will see the Indian tyre manufacturer become the new title sponsor of the league. The deal will run for three seasons, from 2018/19 to 2020/21 and the …

adidas Football has today revealed the Official Match Ball for the knockout stage of the 2018 FIFA World Cup in Russia. The Telstar Mechta comes with a new vivid red design inspired by the colours of the host nation, as well as the rising heat of knockout-stage football. – The …

Spanish LaLiga side CD Leganés and Betway have reached a sponsorship agreement for the next two seasons with the bookmaker appearing on the front of the official team kits and in the stadium. Betway has been the principal sponsor of West Ham United in the English Premier League since 2015 …

FIFA and Snap Inc. have teamed up to give football fans a new opportunity to express their passion for the FIFA World Cup. The collaboration includes a range of creative tools so that football fans and Snapchatters worldwide can decorate their photo and video Snaps with 2018 FIFA World Cup …

English Championship side Aston Villa have announced the renewal and extension of their relationship with Kindred Group which will see 32Red become the club’s new Principal Partner and Unibet continuing as an Official Partner. 32Red is a multiple award-winning online casino and will have their company logo feature on the …

Newly promoted English Premier League side Wolverhampton Wanderers have announced a two-year sponsorship deal with W88, which will see the global online gaming leader feature on the front of the club’s 2018/19 Premier League shirt. W88 will also be prominent on Wolves’ full range of training wear, which will be …