Sponsorship

Budweiser kicks off “Light Up the FIFA World Cup” campaign!

Budweiser, the Official Beer of the FIFA World Cup, has unveiled its new global campaign, “Light Up the FIFA World Cup”, which encapsulates the unparalleled euphoric energy of the world’s biggest sporting event and Budweiser’s passion for energizing fans as they watch and celebrate their favourite players, moments and teams …

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UEFA & Pepsi announce ‘New Rules’ star Dua Lipa for UEFA Champions League Final Opening Ceremony!

#LOVEITLIVEIT – UEFA and Pepsi® have announced Dua Lipa as the music artist performing at the 2018 “UEFA Champions League Final Opening Ceremony presented by Pepsi.” The multi-award winning, ‘New Rules’ singer will take to the pitch to help fans in every corner of the globe celebrate their love of …

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Icelandair and National Team co-create Team Iceland Stopover!

Transatlantic airline, Icelandair, has launched Team Iceland Stopover, a selection of 90-minute, football-inspired experiences curated by the Icelandic national team, free for all passengers to enjoy. Following on from the country’s remarkable feat at the European Championships in 2016, Iceland has made it onto the ultimate sporting stage this summer …

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RheinEnergie remains 1.FC Köln partner until 2024!

RheinEnergie has extended its contract with 1. FC Köln and will remain a partner until 2024, while in a separate deal the stadium naming rights for the RheinEnergieStadion has also been extended and they remain engaged with the 1.FC Köln U-21 team, the Kids-Club, and the training ground at the …

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VIDEO: Sunil Chhetri at Kia Motors selection 2 kids as Official Match Ball Carriers for 2018 FIFA World Cup!

For any football fan, especially a kid there is nothing more worthwhile than living their passion in Mecca of football – the FIFA World Cup. Kia Motors India is turning this dream into a reality for passionate Indian kids by taking them to the 2018 FIFA World Cup in Russia …

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Häfele Group new Bayern Munich regional partner for Asia!

FC Bayern Munich and the Häfele Group have announced a new regional partnership at a press conference in Bangkok last week. The market leader of interior design elements will be the German record champions’ “Official Regional Home Improvement Partner” for Thailand, Vietnam, India, Bangladesh, Myanmar and Sri Lanka. The cooperation …

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Cape Town City FC and BlocSide announce first 5G technology fan engagement model!

BlocSide Sports Ltd., MVP Token creator, the first digital rewards token in professional football built on the Ethereum Blockchain, announced a partnership with Cape Town City FC, a team that represents and empowers the ethnic and racial diversities of Cape Town. The partnership, the first in professional football, will focus …

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VIDEO – Mercedes: Germany’s #BestNeverRest – Joachim Löw Interview!

Mercedes Benz, the sponsors of the defending FIFA World Cup champions Germany, have launched a new campaign titled the #BestNeverRest ahead of the 2018 FIFA World Cup in Russia this summer. Watch the special Joachim Löw Interview!

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Kia Motors India selects 2 kids as Official Match Ball Carriers for 2018 FIFA World Cup!

For any football fan, especially a kid there is nothing more worthwhile than living their passion in Mecca of football – the FIFA World Cup. Kia Motors India is turning this dream into a reality for passionate Indian kids by taking them to the 2018 FIFA World Cup in Russia …

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AFC appoints world-leading ball manufacturer Molten as official match ball supplier!

Shaikh Salman bin Ebrahim Al Khalifa, the President of the Asian Football Confederation (AFC) yesterday signed an agreement with Japanese sports equipment manufacturer, Molten Corporation to be the Official Match Ball supplier for AFC’s national and club events, including the AFC Asian Cup UAE 2019. The signing ceremony, which was …

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