Sponsorship

Yadea presented as Regional Supporter of the 2018 FIFA World Cup for Asia!

The Chinese company Yadea, a market leader in the production of electric-powered motorcycles, bicycles and scooters, was today confirmed as a Regional Supporter of the 2018 FIFA World Cup during a ceremony held in Shanghai. As a Regional Supporter for Asia, Yadea will receive a range of rights, including LED …

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PepsiCo extends global UEFA Champions League partnership!

PepsiCo yesterday, February 6 announced the extension of its partnership with the prestigious UEFA Champions League for a further three years. Six of PepsiCo’s leading global brands will support the competition through the 2021 UEFA Champions League Final, with the Pepsi trademark including Pepsi MAX, Lay’s and Gatorade continuing to …

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TCL appoints superstar Neymar Jr. as Global Brand Ambassador!

TCL, a top-three global television manufacturer and leading consumer electronics brand, announced that Neymar Jr., one of the world’s most influential and widely-recognized athletes, has been appointed as the company’s Global Brand Ambassador. The exclusive partnership with Neymar Jr. is TCL’s latest initiative in an extensive programme of premium sports …

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AFC club competitions continue to grow in appeal with latest Kärcher deal!

The stature and global appeal of the Asian Football Confederation’s (AFC) club competitions was further underlined today with German cleaning equipment manufacturer Kärcher announced as the new official sponsor of both the AFC Champions League and the AFC Cup. Dato’ Windsor John, the AFC General Secretary, said: “Kärcher are a …

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iSportconnect announces EVS as broadcasting technology partner!

iSportconnect, the world’s largest global private network of Sport Business Executives, has announced a new partnership with EVS. As part of the agreement, EVS – a globally recognised technology leader for broadcast production – will become iSportconnect’s official broadcasting technology partner. iSportconnect will work exhaustively with EVS to ensure the …

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FIFA World Cup Trophy Tour by Coca-Cola takes off from London!

Today, January 22 the global leg of the FIFA World Cup Trophy Tour by Coca-Cola kicked off with an official launch ceremony in London, with former FIFA World Cup winners Sir Geoff Hurst of England and Andrea Pirlo of Italy on hand to celebrate and send the FIFA World Cup …

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Mumbai City FC ties-up with Bose Corporation as their sound partner!

Indian Super League franchise Mumbai City FC, who are co-owned by actor Ranbir Kapoor, have announced a partnership with Bose Corporation (India), as its official sound partner for the current ISL – Season 4. “We are very pleased and excited to partner with Bose,” said Ranbir Kapoor, “We share Bose’s …

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Bengaluru FC, Boost join hands to develop grassroots football!

Indian Super League side Bengaluru FC have partnered with Boost, one of GSK’s leading brands in the Health Food Drinks category to develop grassroots football in Bengaluru, the club announced on Tuesday. The association also marks Boost’s coming on board with BFC as the club’s ‘official energy partner’. The Blues …

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Sunseeker announced as official partner of 2018 FIFA World Cup in Russia!

Sunseeker International has been announced that it is an official FIFA Partner for the upcoming 2018 FIFA World Cup in Russia. The partnership was announced on Wednesday, January 10 at the London Boat Show where footballing legend Sir Geoff Hurst and BT Sport’s Jake Humphrey were the brand’s special guests …

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