Sponsorship

Manchester United & Maybank launch new co-branded credit card in Indonesia!

Manchester United and Maybank have further strengthened their partnership with the launch of their latest co-branded credit card in Indonesia. In 2023, Manchester United and Maybank announced the extension of their successful 13-year partnership into Indonesia – adding a fourth ASEAN country to their existing co-branded products available to customers …

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DFB & Volkswagen extend partnership to 2028!

The German Football Association (DFB) and Volkswagen will continue their successful partnership for at least another four years. Both sides have agreed to extend the sponsorship deal, which has been in place since 1st January 2019, until 31st July 2028. Volkswagen remains the main partner of the DFB. Oliver Blume, …

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Klarna becomes official partner of Germany Men’s National Team!

Klarna, one of the world’s leading payment service providers, has become a partner of the Germany men’s national football team. The partnership will run until at least 2026 and includes this summer’s European Championship on home soil, as well as the two pre-tournament friendly matches against Ukraine on June 3 …

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PUMA signs AC Milan and French star Theo Hernandez!

Global sports company PUMA has today unveiled AC Milan and French star Theo Hernández as the latest member of the PUMA Fam. The dynamic left-back will become one of the lead PUMA ULTRA stars, joining Kingsley Coman, Antoine Griezmann, Cody Gakpo, Kyle Walker, and Memphis Depay. At just 26 years …

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WHOOP announces Global Partnership with Cristiano Ronaldo!

WHOOP, the human performance company, today announced Cristiano Ronaldo, the legendary football icon, as an official global ambassador and investor. This represents one of Ronaldo’s most significant investments to date. Ronaldo joins the company’s growing roster of global ambassador investors, including Patrick Mahomes, Michael Phelps, Eli Manning, Rory McIlroy, and …

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Championing Potential: The Power of Sponsorship in African Football!

In a landmark affirmation of the synergies between commerce and sporting excellence, the Confédération Africaine de Football (CAF) celebrates the profound impact of corporate partnerships, exemplified by our ongoing relationship with QNET. This collaboration highlights the pivotal role of sponsorship in advancing football across the African continent. As the governing …

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Visa & Inter Miami CF announce international partnership!

Inter Miami CF have announced a premium multi-year international partnership with Visa, a global leader in payment technology. Visa becomes the Club’s first-ever Official International Payment Services Partner, joining a winning lineup of world-class partners within the Club’s strategic portfolio. This relationship makes Visa an international partner of Inter Miami …

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Pepsi brings Jack Grealish, Son Heung-Min, Vini Jr. & Leah Williamson together for new campaign!

Pepsi has brought together some of the world’s greatest footballers in London to show that all they need is a ball to create a game. The new global campaign – which coincides with Pepsi’s partnership with the UEFA Champions League – aims to show that “Where There’s A Ball There’s …

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Bayern Munich and MAN extend partnership!

FC Bayern Munich and MAN Truck & Bus have extended their long-running partnership by a further three years until 2027. The collaboration began back in 2008, making it MAN’s longest association with a football club. The sponsorship of FC Bayern Women as official partner, which has been in place since …

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