German Football

Germany’s DFB GmbH is realigning its merchandising and is working with Fanatics, the world’s leading sports merchandising company, starting in January 2019. The cooperation covers the entire vertical business model, i.e. design and production of fan apparel and products, accessories, souvenirs and memorabilia as well as their worldwide distribution and …

Record German Bundesliga champions FC Bayern Munich has announced a new partnership with Zumtobel Group becoming the official lighting partner of FC Bayern. The cooperation will initially last for three years, running until the end of the 2020/21 season. Thanks to Zumtobel Group’s comprehensive lighting expertise, the Allianz Arena will …

Borussia Mönchengladbach have inaugurated their first overseas office on Tuesday. Martin Thiess will be the CEO of the Shanghai-based office, which has started its operations as “Borussia Mönchengladbach (Shanghai) Sport Development Co. Ltd.” in China. Borussia’s Vice-President Rainer Bonhof, CEO Stephan Schippers, Sports Director Max Eberl and Head of International …

Bundesliga International, subsidiary of the DFL Deutsche Fußball Liga, commemorated the launch of their new office in New York with an official event on October 16/17. Located at 200 Park Avenue South in Manhattan, the “Regional Head Office Americas” inauguration was welcomed by international guests, representatives of the Bundesliga Clubs …

German Bundesliga 2 side VfL Bochum 1848 and their head coach of Indian origin Robin Dutt have agreed on extending his existing contract by one year until June 30, 2020. Sebastian Schindzielorz, Managing Director of Sport at VfL, explained the reasons for the contract extension by saying, “Robin Dutt took …

The DFL Deutsche Fußball Liga is taking the next step forward in its corporate story and acquiring shareholdings in start-ups and SMEs. Since 2006, the DFL has been working to cover the entire media value chain of German professional football – from the production of the base signal for media …

On Wednesday, October 10, German Bundesliga side VfB Stuttgart entered into a formal partnership with Chinese Super League club Guangzhou R&F. The strategic partnership between R&F and VfB, initially set for five years, covers virtually all areas of activity and business in professional football. The partnership was officially launched with …

Germany are set to face the Netherlands and France in their upcoming UEFA Nations League matches with head coach Joachim Löw having to replace numerous injured players. Since the weekends matches across Europe, first Borussia Dortmund captain Marco Reus opted out followed by Bayer Leverkusen teenager Kai Havertz and Chelsea …

The official “Player of the Month” award is being introduced to the Bundesliga for the first time. The new award has been created by DFL Deutsche Fußball Liga in cooperation with the Bundesliga’s official licence partner, EA SPORTS FIFA 19. It will be awarded in a two-stage selection process that …

Germany head coach Joachim Löw has announced his 23 players final squad ahead of their UEFA Nations League away matches against the Netherlands (October 13) and FIFA World Cup winners France (October 16). There is one new call-up in Mark Uth (FC Schalke 04) with Kevin Trapp, Jonas Hector and …