Innovation-driven Paris Saint-Germain (PSG) have announced a multi-year partnership agreement with the world’s fastest growing crypto platform, Crypto.com. Crypto.com will become the Official Cryptocurrency Platform Partner of the Parisian club and the partnership will also include the release of exclusive Non-Fungible Tokens (NFTs) on Crypto.com’s native NFT platform: Crypto.com/NFT. In addition, for the first time ever for an agreement of such a scale, Crypto.com will pay a significant portion of the sponsorship fee using the cryptocurrency token CRO.
Paris Saint-Germain has recently built one of the strongest football teams in the history of the sport. Adding world class players Lionel Messi, Sergio Ramos, Gianluigi Donnarumma, Georginio Wijnaldum, Achraf Hakimi and Nuno Mendes to an already exceptionally strong squad, has seen the club’s international appeal rise to new heights. Partnering with Crypto.com, a leader in the crypto industry was a natural next step. The company boasts over 10 million users worldwide and is a top-ten finance app in both the App Store and Google Play. In addition to building the world’s fastest growing crypto platform, Crypto.com also offers the world’s most popular crypto card available in 30+ countries.
Crypto.com has led the industry in sports partnerships, recently announcing global partnerships with UFC, Formula 1, and Lega Serie A. Earlier this year, Crypto.com became the first crypto platform to partner with an F1 team, and the first to partner with an NHL team.
Marc Armstrong, Chief Partnerships Officer, Paris Saint-Germain, commented: “We are delighted to welcome Crypto.com to the Paris Saint-Germain partner family. We share the same passion for innovation and the same ambition to reach the very top. With this partnership Paris Saint-Germain demonstrates once more it’s vision and leadership as a pioneer in areas such as lifestyle, esports and digital. It is an exciting time for Cryptocurrency and we cannot wait to work with Crypto.com to bring new experiences to all of the club’s fans.”
“Our mission since day one has been to accelerate the world’s transition to cryptocurrency. We do so by finding the best partners in the world, and Paris Saint-Germain is second to none” said Crypto.com co-founder and CEO Kris Marszalek, “Between the brand visibility, stadium and team access, and collaborative development of NFTs, I have no doubt we’ll create new and exciting experiences for football fans around the world.”