Tottenham Hotspur have unveiled their new Nike Home Kit for the 2022/23 season.
The Home Kit launch – Dare To Do True – is the first instalment in our Dare To Do series, a five-part campaign which provides a contemporary twist on our iconic motto.
It celebrates a classic shirt design that brings a sense of authenticity and togetherness amongst our fans. The lilywhite shirt, made from 100% recycled polyester, is accentuated by neon volt detail that is visible throughout and complemented by navy blue shorts and white socks.
The new Home Kit is launched with a video from innovative London film maker Salim Adam and showcases the shirt as a symbol of unity and pride, with a series of raw player and fan portraits paying homage to the modern tapestry of Tottenham and its fans. The piece features male and female squad members, Academy players, Club legends and an authentic fan voiceover, with a number of ‘blink-and-you’ll-miss-them’ discoverable moments for true fans.
Accompanying visuals for the launch are representative of the attitudes that are core to the Club and its rich history of community and inclusion, executed through a contemporary art direction inspired by David Hockney’s patchwork photography technique.
The new Home Kit will be worn for the first time by the Men’s First Team when Tottenham Hotspur take on Team K-League in Seoul on July 13 – the opening match of their pre-season tour of South Korea.