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D.C. United today announced a three-year partnership with blockchain technology provider, XDC Network. The partnership is the first-of-its-kind between a professional sports team in the United States and a blockchain network. Together, they will offer D.C. United fans unique access and experiences never before seen in Major League Soccer (MLS). The club will feature XDC Network on the front of both home and away kits, as well as training tops beginning with the 2022 MLS season.
“Our partnership with XDC Network enables us to present more meaningful fan experiences using their cutting edge blockchain technology and create rewarding engagement opportunities for our ever-growing Black-and-Red community,” said Danita Johnson, President of Business Operations for D.C. United. “What makes this really unique for us is that it goes beyond a partnership. Through support from the XDC Foundation, we will utilize the blockchain by building a new fan experience on the XDC Network, which will deliver innovative ways for fans to engage with the club and gain access to blockchain education. We are excited to be a pioneer in professional sports and look forward to building a welcoming and transformative future together as we embark on this next chapter for D.C. United.”
The new partnership is set to deliver one of the most rewarding fan experiences for a professional sports team to date. XDC Network’s blockchain technology will also introduce the D.C. United community to a one-of-a-kind ‘Fan Token’ program, which will reward fan loyalty through several engagement opportunities, like exclusive experiences and special access. Individuals will also be able to buy, sell, trade or interact with NFTs on the XDC Network through an innovative video platform and have the opportunity to learn about blockchain technology. More information on this program and how fans can get involved will be made available in the future.
“It’s one thing to build this technology. It’s another thing, however, to see it being used throughout mainstream markets and by recognizable legacy brands. This partnership is about bringing the value of blockchain to the D.C. United fanbase to elevate their experience, drive deeper engagement, and connect the growing crypto ecosystem to the club,” said Billy Sebell, Executive Director of XDC Foundation. “The vision of inclusivity that we share with D.C. United and the Washington, D.C. soccer community, paired with the growth of the global game in the United States create the perfect fit for us. By bringing blockchain to the real world, through the D.C. United community, we can build a more inclusive community on the XDC Network. This partnership will build on top of the network’s enterprise development and adoption.”
XDC Network is a leading cryptocurrency project in the fast-developing blockchain industry. The XDC Network stands out as an enterprise-ready, Layer 1 blockchain that is designed to power a wide range of novel blockchain use cases. Additionally, the XDC Network’s near-zero ‘gas’ fees, extremely high transaction speeds, and nearly carbon neutral environment (on pace to be carbon-negative by 2023), position the network among the most competitive and energy efficient blockchain ecosystems on the market. XDC Network also creates easy access for developers and content creators to interact with the ecosystem and tokenize a wide range of assets through smart contracts. Allied Sports played a leading role in brokering the partnership between D.C. United and XDC Network.
