UEFA have announced a new three-year deal with established partner Enterprise Rent-A-Car. An Official Partner since 2015, this enhanced agreement covers two different competitions – the UEFA Europa League and UEFA Europa Conference League. The partnership will run from 2021 until 2024 and is Enterprise Rent-A-Car’s third cycle as a valued UEFA European Club Competition sponsor.
Guy-Laurent Epstein, UEFA marketing director, said, “We are thrilled to announce the continuation of our collaboration with a globally recognised and well-respected brand such as Enterprise Rent-A-Car. Over the last six years, we have worked closely with Enterprise to deliver exceptional fan-first experiences. Last season we were also delighted to pilot the co-creation of an engaging football content series, the Enterprise ‘Mission Series’ featuring talent such as Robert Pirès, Edgar Davids, Diego Forlán and Dimitar Berbatov. We look forward to building on our already close co-operation and using the newly created UEFA Europa Conference League to further increase awareness of the Enterprise brand.”
Enterprise Rent-A-Car is part of St. Louis-based Enterprise Holdings, one of the largest car rental service providers in the world. Over the last six years, the car rental company has leveraged its partnership with the UEFA Europa League to drive brand awareness and affinity across Europe. The brand is available across more than 1,200 locations in Europe, including branches at key airports and major cities.
As part of the agreement, Enterprise Rent-A-Car will benefit from exposure on stadium LED board advertising, exclusive on-site experiences, and branded content across both competitions’ digital platforms.
Kyle Sanborn, Vice President, global brand marketing Enterprise Rent-A-Car, said, “We are delighted to enter the third cycle of what has been a very successful partnership with UEFA, enabling us to connect with a large audience through Europe’s favourite sport, football. The renewal comes at an incredibly important time for Enterprise in Europe, as we continue to invest in our network, our people, and our technologies to deliver outstanding service to our customers. We welcome the expansion of the agreement with UEFA, which now includes the UEFA Europa League and UEFA Europa Conference League.”
This season, a total of 64 teams from 35 of UEFA’s 55 member associations are taking part in the group stages of the UEFA Europa League and the UEFA Europa Conference League. Matches for the respective competitions both take place on Thursday evenings and are broadcast to a worldwide audience.
This is the seventh sponsorship announcement for the 2021/24 UEFA Europa League and UEFA Europa Conference League cycle, with Heineken 0.0, Hankook and Enterprise Rent-A-Car signing new agreements and Engelbert Strauss, Just-Eat Takeaway, Swissquote and bwin joining as new partners. The worldwide sales of all UEFA club competition sponsorship rights are carried out by TEAM Marketing AG on UEFA’s behalf.