Arunava about Football A look at football & the world through my eyes!
Related Articles
FC Barcelona and WhiteBIT have signed a new global partnership agreement, with the platform set to become the Official Cryptocurrency Exchange partner of the Club for three seasons up to June 30, 2025. This partnership furthers Barça’s commercial strategy, with the aim of consolidating the Club’s international expansion and remaining a benchmark both on and off the pitch.
Within the framework of this partnership, FC Barcelona and WhiteBIT plan to implement a range of joint online and offline activities to bring together the crypto industry and professional sports to offer a 100% Barça experience to their fans around the world. The platform will obtain rights of association with the men’s and women’s football first teams, as well as the basketball, handball, roller hockey and futsal teams.
The actions planned for this new partnership include creating digital content to raise awareness about both entities among the general public and to generate higher engagement with Barça fans, as well as the platform featuring on the Spotify Camp Nou LED screens during match days.
Furthermore, WhiteBIT will collaborate with the FC Barcelona eSports team via backdrops during live competitions, and with pre and post-game content. They will also collaborate as a partner for the innovation and knowledge platform, Barça Innovation Hub, during the annual “Sports Tomorrow Congress”, which forms part of the Mobile World Congress this year.
WhiteBIT is the largest European crypto exchange. The company has Ukrainian roots and was founded in 2018 in Kharkiv. During its activity, it has up to 3.5 million users and a staff of more than 700 specialists. Today, WhiteBIT is the second most secure crypto platform in the world (according to Cer.Live independent audit). The exchange gained wide popularity for the ability to top up accounts and withdraw funds from the platform in the world’s main fiat currencies with the lowest fees. WhiteBIT keeps 96% of assets in cold wallets and regularly undergoes audits for compliance with personal data protection standards.
Juli Guiu, FC Barcelona Vice president of the Marketing area, said, “We are pleased to announce this new partnership, another example of the Club’s commitment to innovation. Additionally, this is a partnership that will help us to continue growing and developing our global commercial expansion strategy, strengthening the Club further while remaining a benchmark in an increasingly competitive field.”
Volodymyr Nosov, CEO WhiteBIT, said, “The start of our warm relationship with the legendary Barca as an official crypto exchange partner is a significant step for the community as a whole, and for us it is also a great pride and responsibility. We dream, and we dream big, hence we’re sure that our cooperation will bring a new experience of using cryptocurrencies, their accessibility and comprehensibility for everyone. From the very first days, we have been inspired to bring the future closer and set a new level of integration of crypto solutions into our lives.”
