Spanish La Liga giants FC Barcelona and American sportwear giants NIKE, Inc. have extended their current sponsorship deal, which was due to end on June 30, 2018. The long-term agreement is a landmark in global football and builds upon a highly successful partnership. The details of the agreement will be reported, and have to be ratified, at the next General Assembly.
The agreement extends the relationship between FC Barcelona and NIKE to over 30 years. FC Barcelona and NIKE signed their first partnership agreement back in 1998 and have experienced two decades of extraordinary football together, with the club winning 4 UEFA Champions Leagues, 10 LA Ligas, 4 editions of the Copa del Rey and 3 FIFA Club World Cups, among others.
Josep M. Bartomeu, president of FC Barcelona, said, “Through this new agreement with NIKE we are extending a strategic alliance for the Club, while also reinforcing our global position, hand in hand with the leading global sports brand.”
“We are excited by this new agreement and are confident that we’ll be able to celebrate continued sporting successes together.”
Trevor Edwards, president of the NIKE Brand, said, “FC Barcelona is one of football’s greatest clubs, inspiring millions of sports fans across the globe, and we are extremely proud to continue our partnership together.”
“Our deep relationship with FC Barcelona extends NIKE’s leadership position in football and we are excited by the opportunity to further grow the world’s most global sport.”